ارائه مولفه های موثردرراهبرد استقلال مالی باشگاه ورزشی حرفه ای خصوصی
محورهای موضوعی : بازاریابی ورزشی
رضا نظری
1
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الهام مرادی
2
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,
آتوسا قاسمی نژاددهکردی
3
1 - دانشجوی دکتری، گروه تربیت بدنی، واحد شوشتر، دانشگاه آزاد اسلامی، شوشتر، ایران
2 - استادیار گروه تربیت بدنی،واحد ایذه،دانشگاه آزاد اسلامی،ایذه،ایران.
3 - گروه تربیت بدنی، دانشکده علوم انسانی، دانشگاه آزاد اسلمی واحد اهواز، اهواز ایران
کلید واژه: استقلال مالی, باشگاهای خصوصی, حامی مالی, درآمدزایی.,
چکیده مقاله :
این پژوهش جهت ارائه مولفه های موثردرراهبرداستقلال مالی باشگاه های ورزشی حرفه ای خصوصی بود.روش پژوهش حاضر کیفی با رویکرد گلیزر و از نوع اکتشافی است. جامعه آماري شامل متخصصین و اساتید حوزه مدیریت وبازاریابی ورزشی، و مدیران و مسئولین باشگاههای خصوصی بود.روش نمونه گیری به صورت نمونه‌گيري غير احتمالي،با انتخاب هدفمند وباحداکثرتنوع یاناهمگونی صورت گرفت.اندازه نمونه در این پژوهش بر مبنای شاخص اشباع نظری برابر با 15 نفر بود. ابزار اندازه گیری مصاحبه باز بود و بر مبنای سه مرحله کدگذاری باز، محوری و گزینشی تحلیل شد. جهت افزایش کیفیت وروائی پژوهش بر اساس چهار معیار پیشنهادی گوبا و لینکلن، اعتبار، قابلیت تأئید ،قابلیت اطمینان ،و قابلیت انتقال را مد نظر قرار داده وبرای سنجش پایایی از روش پایایی بازآزمون استفاده شد.باتحلیل داده ها 67 مفهوم اولیه،12 مولفه اصلی شناسایی شد. مولفه های موثردر تحقیق حاضر شامل عوامل حقوقی و قانونی، تعامل با رسانه ها، بسترسازی جذب حامی مالی، توسعه جذب حامی مالی، بهبود قوانین برای حامیان مالی، اعطای تسهیلات به حامیان مالی،تربیت نیروهای متخصص، درآمدهای تجاری، عوامل مدیریتی، راهبردهای توسعه و رویکرد اقتصادی بود. عوامل شناسایی شده مستقل،ولی درعین حال به هم وابسته اند؛ لذا بهتراست، مدیریت مالی باشگاه ، دربرنامه ای جامع این مولفه‌هارا پیگیری تا از این طریق بتوان سازوکارهای اجرائی موثری جهت مرتفع کردن چالش‌های مالی باشگاه ورزشی ارائه داد
This study was to present effective components in the financial independence strategy of private professional sports clubs. The present research method is qualitative with a Glaser approach and is exploratory. The statistical population included experts and professors in the field of sports management and marketing, and managers and officials of private clubs. The sampling method was non-probability sampling, with purposeful selection and maximum diversity or heterogeneity. The sample size in this study was based on the theoretical saturation index equal to 15 people. The measurement tool was an open interview and was analyzed based on three stages of open, axial and selective coding. In order to increase the quality and validity of the research, based on the four criteria proposed by Guba and Lincoln, validity, confirmability, reliability and transferability were considered, and the test-retest reliability method was used to measure reliability. By analyzing the data, 67 initial concepts and 12 main components were identified. The effective components in the present study included legal and regulatory factors, interaction with the media, creating a platform for sponsor attraction, developing sponsor attraction, improving laws for sponsors, granting facilities to sponsors, training specialized personnel, commercial income, management factors, development strategies, and economic approach. The identified factors are independent, but at the same time interdependent; therefore, it is better for the club's financial management to follow up on these components in a comprehensive program so that effective implementation mechanisms can be provided to overcome the financial .challenges of the sports club
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