شناسایی عوامل موثر بر توسعه گردشگری در راستای الگوی مطلوب حکمرانی شهری (مورد مطالعه: بافت گردشگری دریاچه ارومیه)
مریم ادیب زاده
1
(
استادیار، گروه مدیریت دولتی، واحد تهران شمال، دانشگاه آزاد اسلامی، تهران، ایران
)
میثم چگین
2
(
گروه خط مشی و اداره امور عمومی، دانشکده مدیریت دولتی و علوم سازمانی، دانشکدگان مدیریت، دانشگاه تهران، تهران، ایران
)
حسین مهدی رکن آبادی
3
(
دانشجو
)
کلید واژه: توسعه گردشگری, الگو, حکمرانی شهری, دریاچه ارومیه,
چکیده مقاله :
مسئولیت زیست محیطی و اقتصادی، حکمرانی شهری و سیاست‌گذاران بخش توسعه گردشگری را ملزم نموده که خط مشی مناسبتری برای ارائه الگوی مطلوب ارائه دهند. پژوهش حاضر با هدف شناسایی عوامل موثر بر توسعه گردشگری در راستای الگوی مطلوب حکمرانی شهری در حوزه گردشگری دریاچه ارومیه انجام شده است. این تحقیق به لحاظ هدف کاربردي و ازنظر ماهيت از نوع پژوهش‌هاي کتابخانه‌اي و کيفي است. داده ها با استفاده از روش دلفي و با مشارکت 23 نفر از خبرگان تهیه شد و به کمک تحليل مضمون، عوامل مؤثر در قالب 212 مضمون اوليه شناسایی گردید. در مرحله اول، پنج عامل انعطاف پذیری و پذیرش ، ابتکار عمل و نوآوری ، ریسک پذیری، الگوهای حکمرانی و استراتژی گردشگری مستخرج از پيشينه پژوهش و در مرحله دوم بر اساس نظرات خبرگان به چهار عامل اصلی (انعطاف و پذیرش تغییر، خلاقیت و نوآوری، الگوهای حکمرانی، استراتژی گردشگری) و16 زیر عامل تقسیم گردید و تمامی این عوامل به تایید گروه خبرگان رسیدند. همچنین در مولفه انعطاف و پذیرش تغییر زیرمولفه اعتمادسازی اجتماعی با وزن 0.2333 در رتبه اول، ارتقای شرایط محیط زیستی با وزن 0.2089 در رتبه دوم، تقویت زیرساختها با وزن 0.1803 در رتبه سوم و گردشگری توسط ساکنان محلی با امتیاز 0.1571 در رتبه چهار قرار گرفته است. لذا مولفه های انعطاف و پذیرش تغییر، خلاقیت و نوآوری، الگوهای حکمرانی، استراتژی گردشگری به عنوان عوامل اصلی در توسعه گردشگری در الگوی مطلوب حکمرانی شهری باید مورد توجه قرار گیرند.
چکیده انگلیسی :
Context and purpose: The present research was conducted in order to identify the effective factors on the development of tourism in line with the ideal model of urban governance in the field of Urmia Lake tourism.
Research method: This research is of the type of library and qualitative research in terms of practical purpose and in terms of nature. The data was prepared using the Delphi method with the participation of 23 experts, and with the help of theme analysis, effective factors were identified in the form of 212 primary themes. In the first stage, five factors extracted from the research background and in the second stage based on the opinions of experts into four main factors and divided into 16 sub-factors and were approved by the expert group.
Findings: Four factors of flexibility and acceptance of change, creativity and innovation, governance models, and tourism strategy were determined and identified. Also, in the component of flexibility and acceptance of change, the sub-component of building social trust with a weight of 0.2333 is ranked first, improvement of environmental conditions with a weight of 0.2089 is ranked second, infrastructure strengthening is ranked third with a weight of 0.1803, and tourism by local residents is ranked fourth with a score of 0.1571.
Conclusion: The components of flexibility and acceptance of change, creativity and innovation, governance models, tourism strategy should be considered as the main factors in the development of tourism in the optimal model of urban governance.
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