بررسی وضعیت گردشگری پایدار شهر ساری در راستای توسعه منطقه ای
سید حسن رسولی
1
(
دانشگاه آزاد تهران مرکزی
)
دکتر آزیتا رجبی
2
(
عضو هیئت علمی دانشگاه آزاداسلامی واحد تهران مرکز
)
صدرالدین متولی
3
(
دانشیار گروه جغرافیا، واحد نور، دانشگاه آزاد اسلامی، نور، ایران.
)
کلید واژه: گردشگری پایدار , گردشگری شهری , توسعه منطقه ای , شهر ساری,
چکیده مقاله :
گردشگری و توسعه منطقه ای به دقت با هم مرتبط شده اند سیاستگذاری گردشگری، که ابزاری است برای توسعه اقتصادی و ایجاد اشتغال در حال تبدیل شدن به ابزاری برای توسعه منطقه ای و برای حفظ و بهبود میراث یک ناحیه است. در مناطق بسیاری صنعت گردشگری یکی از بزرگترین منابع رشد اقتصادی و ایجاد اشتغال است گردشگری از طریق سیاست های توسعه موثر همچنین می تواند ابزاری برای یکپارچه کردن مناطق کمتر توسعه یافته یا دادن دستیابی برابر ثمرات رشد به آنها باشد.پژوهش حاضر از بعد هدف، کاربردی و از بعد ماهیت توصیفی – تحلیلی و میدانی می¬باشد.. جامعه آماری خبرگان و متخصصان در زمینه گردشگری در شهر ساری بوده که 45 خبره از میان جامعه از طریق نمونه‌گیری خوشه‌ای هدفمند انتخاب شده‌اند. ابزار جمع‌آوری اطلاعات در پژوهش حاضر، پرسشنامه بوده است که میان 45 نفر از متخصصان و خبرگان در زمینه گردشگری توزیع شده است. نتایج پژوهش نشان میدهد سنجش وضعیت گردشگری پایدار شهر ساری در راستای توسعه منطقه¬ای پرداخته شده است. در بررسی معیار توان اقتصادی به عنوان یکی از متغیرهای گردشگری پایدار شهر ساری در راستای توسعه منطقه¬ای مشخص شده است که این معیار با میانگین (3.28) بالاتر از میانه نظری، وضعیت مناسبی در شهر ساری دارد. همچنین معیارهای بسترها و شرایط محیطی، عوامل مدیریتی با میانگین¬های (3.43)، (3.15) که میانگینشان بالاتر از میانه نظری بوده، دارای شرایط مساعدی در شهر ساری بوده و معیارهای ظرفیت¬های گردشگری، جاذبه¬های گردشگری، میزان خدمات، عوامل ساختاری، عوامل فردی به ترتیب با میانگین¬های (2.81)، (2.83)، (2.45)، (2.86)، (2.64)، که پایین¬تر از میانه نظری محاسبه شده¬اند، در شهر ساری با ضعف¬هایی روبرو بوده¬اند.
چکیده انگلیسی :
Tourism and regional development are closely related policies. Tourism policy, which is a tool for economic development and job creation, is transforming into a tool for regional development and for preserving and improving the heritage of a region. In many areas, the tourism industry is one of the largest sources of economic growth and job creation. Tourism through effective development policies can also be a tool for integrating less developed areas or giving them equal access to the benefits of growth. The present research is goal-oriented, practical, and descriptive-analytical in nature. The target population consisted of experts and specialists in the field of tourism in Sari city, with 45 experts selected through purposive cluster sampling. The data collection tool in this research was a questionnaire distributed among the 45 experts in the field of tourism. The results of the research show that the assessment of the sustainable tourism situation in Sari city has been addressed towards regional development. In examining the economic capacity criterion as one of the variables of sustainable tourism in Sari city towards regional development, it has been identified that this criterion with an average of 3.28 is higher than the theoretical median, indicating a favorable situation in Sari city. Additionally, criteria such as infrastructure and environmental conditions, management factors with averages of 3.43 and 3.15 respectively, which are higher than the theoretical median, have favorable conditions in Sari city. However, criteria such as tourism capacity, tourist attractions, service levels, structural factors, and individual factors with averages of 2.81, 2.83, 2.45, 2.86, 2.64 respectively, which are lower than the theoretical median, face weaknesses in Sari city.
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