نقش مدیریت محله‌ای در بهبود عملکرد و افزایش بهره‌وری کسب‌وکارهای خانگی در کلان‌شهر تهران
محورهای موضوعی : مدیریت بازرگانی
شهرام علی پور
1
(دانشجوی دکتری گروه مدیریت و برنامه ریزی امور فرهنگی، واحد تهران شمال، دانشگاه آزاد اسلامی ، تهران، ایران)
سید محمود هاشمی
2
(استادیارگروه مدیریت بازرگانی، واحد تهران شمال، دانشگاه آزاد اسلامی ، تهران، ایران)
کلید واژه: تهران, مدیریت محله‌ای, بهبود عملکرد کسب‌وکارهای خانگی, افزایش بهره‌وری کسب‌وکارهای خانگی,
چکیده مقاله :
این تحقیق در راستای بررسی نقش مدیریت محله‌ای بر بهبود عملکرد و افزایش بهره‌وری کسب‌وکارهای خانگی در کلان‌شهر تهران انجام شده است. روش تحقیق به کار گرفته‌شده در این پژوهش ازنظر هدف کاربردی، ازنظر نوع داده‌ها کمی و ازنظر نحوه گردآوری داده‌ها، توصیفی و از نوع همبستگی است. جامعه آماری این تحقیق عبارت از کلیه کارکنان شهرداری منطقه 15 در شهر تهران می‌باشد که تعداد آنها حدوداً 1500 نفر است. روش نمونه‌گیری در این پژوهش روش نمونه‌گیری ساده است. از جامعه آماری مذکور با توجه به ضوابط نمونه‌گیری (بر اساس شیوة نمونه‌گیری مندرج در جدول مورگان (تعداد 750 نفر به‌عنوان نمونه تحقیق انتخاب شده، سپس با استفاده از پرسشنامه محقق ساخته در چهار بعد و 32 گویه تنظیم و بر اساس مقیاس پنج گزینه‌ای لیکرت و گویه های مستخرجِ در نمونه آماری تحقیق مورد پرسش قرار گرفته است. در بخش آمار توصیفی نیز، توصیف داده‌ها در دو بخش متغیرهای زمینه‌ای و متغیرهای اصلی ارائه گردیده و در بخش آمار استنباطی، جهت بررسی فرضیه‌ها از آزمون رگرسیون خطی استفاده شده است. با توجه به داده‌های تحقیق می‌توان گفت، مدیریت محله‌ای بر بهبود عملکرد و افزایش بهره‌وری کسب‌وکارهای خانگی در کلان‌شهر تهران اثر مثبت و معنی‌داری دارد.
The current applied, descriptive and correlational study was undertaken to investigate the extent to which neighborhood-oriented management can promote home business performance and productivity in 15 districts of Tehran, the metropolitan capital of Iran. The research population comprised 1500 employees in 15 districts out of whom a simple random sample of 750 was selected based on Morgan Table. The research data were collected using a researcher-made and piloted five-point Likert scale questionnaire comprising 4 factors and 32 items which tapped the participants’ responses. Having collected the research data, we initially calculated the descriptive statistics like absolute and the relative frequency, the mean, the standard deviation and the variance of background and main variables. Further, the data were analyzed inferentially via correlation, multiple regression and F-Test to verify the research hypotheses. The results confirmed the significant positive effect of neighborhood-oriented management on the promotion of home business performance and productivity in the metropolitan city of Tehran.
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Mason, C. M., Carter, S., & Tagg, S. (2011). Invisible businesses: The characteristics of home-based businesses in the United Kingdom. Regional Studies, 45(5), 625-639.
Mattare, M., Monahan, M., & Shah, A. (2010). Navigating Turbulent Times and Looking into the Future: What Do Micro-Entrepreneurs Have to Say? Journal of Marketing Development and Competitiveness, 5(1), 79-94.
Peter. Bermley,(1999), Evaluation training effectiveness , N.T: Mc Grow . Hill,
Sa'adat, Esfandiar, (2007) Human Resource Management, Publications of the Organization for the Study and Compilation of the Humanities Books of Dams, Twelveth Edition, Tehran. [In Pershian]
Sayers, J. G. (2008). What Next? Women Seeking Work-Life Balance by Setting Up Life-Style Businesses.
Sayers, J. G. (2010). Home-based businesses in the city. Small Enterprise Research, 17(2), 165-176.
Shepherd A. (2013), Sustainable urban Development. London: Macmillan.
Suriya, K., & Gruen, C. (2012). Souvenir production in community-based tourism and poverty reduction in Thailand. The Empirical Econometrics and Quantitative Economics Letters, 1(1), 1-4.
Yazdani, Amir Abbas and Gholami, Ramadan. (2013). Application of OHSAS standard to improve the level of job security in Mazandaran Wood and Paper Industries Co., Iranian Journal of Health. [In Pershian]
_||_Abedini, Ahmad, (2013) Terminology of Education, Tehran, Supreme Council of Education. [In Pershian]
Agyapong, D. (2010). Micro, small and medium enterprises’ activities, income level and poverty reduction in Ghana–A synthesis of related literature. International Journal of Business and Management, 5(12), 196.
Altuntas, semercioz & Eregezc, 2013. Linking strategic and market orientations to organizational performance: the role of innovation in private healthcare organizations. Social and Behavioral Sciences, 99(6), 413 – 419.
Armstrong, Michael (2002); Strategic Human Resource Management (Practice Guide), Office of Cultural Research, Mohammad Arabi and DavoudYazdi, Tehran, Iran. [In Pershian]
Banki, M. B., Ismail, H. N., & Muhammad, I. B. (2016). Coping with seasonality: A case study of family owned micro tourism businesses in Obudu Mountain Resort in Nigeria. Tourism Management Perspectives, 18, 141-152.
Boyas .J. Wind. L.H; Kang, S.Y (2012). “Exploring the relationship between employment-based social capital, job stress, burnout, and intent to leave among child protection workers: An age-based path analysis model”.Children and Youth Services Review, 34(1), 50–62.
Byars, L.I & Rue, L.W. (2008). Human Resource Management: 9 Th Edition. New York: Mc GrawHill.
Campin, S., Barraket, J., & Luke, B. (2013). Micro-business community responsibility in Australia: Approaches, motivations and barriers. Journal of Business Ethics, 115(3), 489-513.
Carell Micheal R and et al. (1992). Personnel/ Human Resource Management. Mac Millan. Publishing, 1-792.
Carter, C. R., & Liane Easton, P. (2006). Sustainable supply chain management: evolution and future directions. International journal of physical distribution & logistics management, 41(1), 46-62.
Carter, C. R., & Rogers, D. S. (2008). A framework of sustainable supply chain management: moving toward new theory. International journal of physical distribution & logistics management, 38(5), 360-387.
Carter, J. (2004), "Home-based Business Survey: Report on Research to Assess the Business Support and Other Needs of the Home based Economy", Horsham District Council, Horsham.
Carter, S., Mason, C. and Tagg, S. (2004), "Lifting the Barriers to Growth in UK Small Businesses", FSB Biennial Membership Survey, University of Stirling, Stirling.
Clark, D. N., & Douglas, H. (2010). Micro business: Characteristics of home-based business in New Zealand. Small Enterprise Research, 17(2), 112-123.
Debski, M. (2017). Quality in The Marketing Communication of Micro Family Businesses Offering Accommodation Services. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu. 148-159.
Edwards, P., Edwards, S & Economy, P. (2006). "Home-Based Business for Dummies". Wiley Publishing, 1-384.
Gartner, W. B., Carter, N. M., & Hills, G. E. (2016). The language of opportunity1. Entrepreneurship as Organizing: Selected Papers of William B. Gartner, 218.
Gay. L.R. (1987), Educational evaluation and measurement .Maxwell Macmillan , international
Ho. Li-An,(2008),”What Affects Organizational Performance? The Linking Of Learning And Knowledge Management” , Industrial Management & Data Systems, 108)9(, 1234-1254
Katie. Ricci, Lori van Dugne& at al,(2003), Training revolution, NAVAIR.Sebtember
Khaki, Gholamreza (1997) Introduction to Productivity Management, Tehran: Sayehnama Publication Cultural Center. [In Pershian]
Kirchoff, J. F., Tate, W. L., & Mollenkopf, D. A. (2016). The impact of strategic organizational orientations on green supply chain management and firm performance. International Journal of Physical Distribution & Logistics Management, 46(3), 269-292.
Mason, C. M., Carter, S., & Tagg, S. (2011). Invisible businesses: The characteristics of home-based businesses in the United Kingdom. Regional Studies, 45(5), 625-639.
Mattare, M., Monahan, M., & Shah, A. (2010). Navigating Turbulent Times and Looking into the Future: What Do Micro-Entrepreneurs Have to Say? Journal of Marketing Development and Competitiveness, 5(1), 79-94.
Peter. Bermley,(1999), Evaluation training effectiveness , N.T: Mc Grow . Hill,
Sa'adat, Esfandiar, (2007) Human Resource Management, Publications of the Organization for the Study and Compilation of the Humanities Books of Dams, Twelveth Edition, Tehran. [In Pershian]
Sayers, J. G. (2008). What Next? Women Seeking Work-Life Balance by Setting Up Life-Style Businesses.
Sayers, J. G. (2010). Home-based businesses in the city. Small Enterprise Research, 17(2), 165-176.
Shepherd A. (2013), Sustainable urban Development. London: Macmillan.
Suriya, K., & Gruen, C. (2012). Souvenir production in community-based tourism and poverty reduction in Thailand. The Empirical Econometrics and Quantitative Economics Letters, 1(1), 1-4.
Yazdani, Amir Abbas and Gholami, Ramadan. (2013). Application of OHSAS standard to improve the level of job security in Mazandaran Wood and Paper Industries Co., Iranian Journal of Health. [In Pershian]