راهبردهای نهادی توسعه یافتگی خلاقانه مردمی مبتنی بر مولفه های هویت مکانی (مطالعه موردی: شهر رشت)

محورهای موضوعی : مطالعات توسعه اجتماعی ایران

حمیدرضا بیژنی ¹ (دانشجوی دکتری جامعه شناسی اقتصادی و توسعه، گروه علوم اجتماعی، دانشکده ادبیات و علوم انسانی، دانشگاه مازندران، بابلسر، ایران)
یعقوب فروتن ² (دانشیار، گروه علوم اجتماعی، دانشکده ادبیات و علوم انسانی، دانشگاه مازندران، بابلسر، ایران)
جواد نظری مقدم ³ (استادیار، پژوهشکده گیلانشناسی، دانشگاه گیلان، رشت، ایران)
زهرا کریمی موغاری ⁴ (دانشیار، گروه علوم اقتصادی، دانشکده علوم اقتصادی، دانشگاه مازندران، بابلسر، ایران)

تاریخ دریافت : 1402/02/03 تاریخ پذیرش : 1402/03/02 تاریخ انتشار : 1401/12/01

کلید واژه: هویت, توسعه, مکان, خلاقیت, نوآوری,

چکیده مقاله :

توسعه یافتگی نهادی مردمی که موضوع مورد مطالعه تحقیق حاضر است به عنوان یکی از اصلی ترین دغدغه هایی که ابعاد گوناگون اقتصادی، اجتماعی و فرهنگی را در بر می گیرد، از عرصه های مورد توجه حکومت های ملی و دولت های محلی است. این مطالعه با استفاده از استراتژی نظریه زمینه ای صورت گرفته است، از حدود 63 فعال اقتصادی در میدان مورد مطالعه مصاحبه صورت گرفته شد که 58 مصاحبه برای انجام تحقیق مناسب و گزارش شده است. پاسخ های به دست آمده از این فراگرد مصاحبه و کدگذاری به روشنی توضیح می دهند که مولفه های هویت مکانی از طریق اصلی ترین مقوله یعنی خلاقیت و نوآوری مردمی با تحقق رضایتمندی از محصولات [در میان مخاطبان و یا به عبارتی بهتر مشتریان به سه هدف اصلی بهره وری مالی، همبستگی اجتماعی و تعین یابی فرهنگی دست پیدا می کنند. راهبردی که در یک مدل فرایندی شناخت ادراک-رفتار را نتیجه بخش می شوند. مسیر یادشده البته ساده و تک خطی نبوده و شرایط زمینه ای و شرایط مداخله گر در گام به گام این مسیر نقش آفرین هستند: شرایط زمینه ای در واقع بسترهای محیطی هستند که زمینه های قدرت و یا ضعف این سازو کار را فراهم می کنند که عبارتند از: مولفه های ارزشی، راهبردهای تبلیغاتی، سرمایه انسانی، سیاستگذاری های نهادی، پتانسیل های مالی. شرایط مداخله گر عبارت است از انواع محرک های بیرونی که می تواند در جهت تقویت و یا ضعف سازو کار مورد اشاره نقش آفرینی کند. شرایط مداخله گر در این سازو کار را می توان به سه بخش تقسیم نمود: بازنمایی طبقاتی، محلی سازی، کیفیت، مصارف فرهنگی ذائقه ساز.

چکیده انگلیسی:

Institutional development of people, which is the subject of study in this research, as one of the main concerns that includes various economic, social and cultural dimensions, is one of the areas of attention of national governments and local governments. In this study, using the "grounded theory" strategy, about 63 economic activists were interviewed in the field under study, of which 58 interviews were suitable for conducting research and were reported. The answers obtained from this interview and coding process clearly explain that the components of place identity through the main category, namely "Grassroots' creativity and innovation" with the realization of satisfaction with the products [among the "audiences" or In other words, "customers" achieve the three main goals of financial productivity, social solidarity and cultural determination. A strategy that results in a process model [cognition-perception-behavior]. Of course, the mentioned path is not simple and one-line, and "background conditions" and "intervening conditions" play a role in this path step by step: "background conditions" are actually the environmental platforms that are the fields of power and or they provide the weakness of this mechanism, which include: "value components", "advertising strategies", "human capital", "institutional policies", "financial potentials". "Intervening conditions" are types of external stimuli that can play a role in strengthening or weakening the mentioned mechanism. Intervening conditions in this mechanism can be divided into three parts: "class representation", "localization", "quality", "taste-making cultural consumption".

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