Dimensions of Market-Sensing Capability Identifying SMEs Created: A Systematic Literature Review

Subject Areas : طراحی آزمایشات

Intan  Permana ¹ (Faculty of Economics and Business Education, Universitas Pendidikan Indonesia)
Ratih  Hurriyati ² (Faculty of Economics and Business Education, Universitas Pendidikan Indonesia)
Vanessa  Gaffar ³ (Faculty of Economics and Business Education, Universitas Pendidikan Indonesia)
Lili  Wibowo ⁴ (Faculty of Economics and Business Education, Universitas Pendidikan Indonesia)

Received: 2023-05-19 Accepted : 2023-09-13 Published : 2024-09-01

Keywords: Resource Based View, SMEs, Market-Sensing Capability, SLR,

Abstract :

Market-sensing capability is effective in influencing SMEs performance. This theme has recently attracted the attention of marketing strategic academics. Hence, this paper aims to provide a theoretically based review of dimensions or market sensing capability. The systematic quantitative literature review method is applied to select and analyze 18 relevant papers published in the period from 2002 to 2021. In doing so, this review market sensing capability is developed to explain how size and type of industry. The dimensions of market sensing capability proposed based on the results of a review of 18 articles are: 1) understanding, analyzing, listening, scanning, encouraging, identifying, anticipating, predicting, establishing, integrating, learning, discovering, acquiring, using, predicting, and creating (i.e., customer, competitor, company). This paper suggests different ways to apply dimension of market-sensing capability in SMEs.