A Multi-Criteria Fuzzy Analytic Network Process Analysis to Supplier Selection in Fishery of Halal Supply Chain

Iffan Maflahah Iffan ¹ ( Universitas Trunojoyo Madura )
  ² ( Faculty of Business and Management, Universiti Teknologi MARA Puncak Alam, Malaysia )
  ³ ( Department of Aquatic Resource Management, University of Trunojoyo Madura )
  ⁴ ( Department of Agroindustrial Technology, University of Trunojoyo Madura )
  ⁵ ( Department of Agroindustrial Technology, University of Trunojoyo Madura, )
Qadrina Lailyn  Amrullah ⁶ ( Department of Agroindustrial Technology, University of Trunojoyo Madura, Bangkalan )
  ⁷ ( Department of Industrial Engineering, University of Trunojoyo Madura )

Submited date : 2025-01-15 Accepted date : 2025-02-12

Keywords: Fuzzy ANP, fishery, halal supply chain, supplier selection,

Abstract :

This research aims to determine a Rajungan's supplier related to product quality standards and halal perspectives. Location research was conducted at a crab processing company located in Bangkalan Regency, East Java Province, Indonesia. The selection of suppliers was evaluated using the multicriteria decision method, particularly the fuzzy analytical network process, which contains 10 criteria and 47 sub-criteria. The criteria involve quality, cost, services, delivery, supplier profile, environmental issues, food safety, social responsibility, work, health and safety, and halal perception. The results show that quality, cost, services, and delivery are the crucial criteria to evaluate a supplier's performance. Applying sanitation procedures, supply chain transparency, and quality products are the key to determining a supplier for quality criteria because it has strong relationships with halal practices. Offering a lower price could not provide a better indication. However, considering total ownership is crucial to prevent product rejection due to low standards in the future. Meanwhile, the capability to fulfill uncertainty of purchasing orders or demand quality products is also a crucial indicator in service criteria for maintaining business competition in the VUCA era. Delivery criteria, including delivery time, transparency, and delivery speed, are crucial to facing the growing demand for halal products.

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