شناسایی مولفه‌های توسعه کارآفرینی سازمانی مبتنی بر مدیریت دانش (مورد مطالعه: دانشگاه علوم پزشکی قزوین)
محورهای موضوعی : -مدارک پزشکی
نگار پیلوار
1
(دانشجوی دکتری، گروه کارافرینی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران)
علی بدیع زاده
2
(استادیار، گروه مدیریت صنعتی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران)
سید رسول حسینی
3
(استادیار، گروه مدیریت آموزشی، پردیس شهید چمران، دانشگاه فرهنگیان، تهران، ایران)
روح ا... زابلی
4
(دانشیار، گروه مدیریت خدمات بهداشتی درمانی، دانشگاه علوم پزشکی بقیه الله، تهران، ایران)
کلید واژه: دانشگاه علوم پزشکی, کارآفرینی سازمانی, مدیریت دانش,
چکیده مقاله :
مقدمه:سازمان‌های بهداشت و سلامت با چالش‌های زیادی از جمله کثرت اساتید ،دانشجویان و کارمندان، دانش محور بودن دانشگاه ،گستره وسیع ، تعامل با عموم مردم ، تغییرات امروزی نظام بهداشت جهانی و اهمیت روزآمد بودن اطلاعات مواجه هستند. برای غلبه بر این چالش‌ها و ارتقای کیفیت خدمات بهداشتی، نیازمند کارافرینی سازمانی، استفاده از کارکنان ماهر و با‌دانش و تخصیص زمان مناسب به امر مدیریت دانش میباشد روش پژوهش: به لحاظ هدف کاربردی و به لحاظ روش توصیفی-اکتشافی و از نظر ابزار پژوهش ،،جز تحقیقات کیفی میباشد.جامعه مورد پژوهش20 نفر از خبرگانی که بیش از 5 سال در دانشگاه علوم پزشکی قزوین حضور دارند می‌باشند. که با آنها مصاحبه عمیق صورت گرفته و برای تحلیل نتایج از نرم‌افزار مکس .کیو.دی.ای 10 استفاده شده است. یافته‌ها: 18 مقوله بنیادی برای تبیین مدل توسعه کارآفرینی سازمانی مبتنی بر مدیریت دانش در دانشگاه علوم پزشکی قزوین به دست آمد. نتیجه‌گیری: شرایط زمینه‌ای و بستر : (مهارت‌ها و ویژگی‌های فردی، شرایط فرهنگی و اجتماعی، ساختار سازمانی، شرایط سیاسی و قانونی)، شرایط علی: (مدیریت دانش {کسب و ایجاد، حفظ و نگهداری، تبدیل و انتقال، بکارگیری})، شرایط مداخله‌گر: (فرهنگ سازمانی و منابع انسانی)، مقوله مرکزی (مدل توسعه کارافرینی سازمانی مبتنی بر مدیریت دانش در دانشگاه علوم پزشکی قزوین)، پیامدها: ( رفتاری، ساختاری و محتوایی) و راهبرد آن توسعه سازمانی می باشد.
Introduction: Health and health organizations face many challenges including the multiplicity of professors, students and employees, the broad range, interaction with the general public, modern changes in the world health system, and the importance of updating information .To overcome these challenges and improve the quality of health services, it requires organizational entrepreneurship, use of skilled staff and proper time allocation for knowledge management. Methods: This research is a practical and descriptive and is considered as a qualitative research group. The research community has 20 people who have been expert in the GHazvin University of Medical Sciences for over five years. MAXQDA 10 has been used to analyze the results of deep interview. Results: 18 Fundamental categories were used to explain the model of organizational entrepreneurship development based on knowledge management of GHazvin University of medical science. Conclusion: Contextual conditions: (individual skills and characteristics, cultural and social conditions , organizational structure , political and legal conditions), Causal conditions: (knowledge management [acquisition and create , save and retention , share, reuse), Intervening conditions: (organizational culture and human resources), Central category (model of organizational entrepreneurship development based on knowledge management of GHazvin university of medical science.), Outcomes: ( behavioral , structural and content ) and its Strategy is organizational development .
1- Bermer Sh, Sorayyani A, Investigating the Effect of Organizational Innovation on Export Performance (Case Study: Small and Medium Enterprises Exporting Mazandaran Province). Second International R & D Conference in the Humanities. Management and economics. Brussels-Belgium, September 16; 2017.
2- Tse AC, Leo YM, Oliver HM, Jenny SY & Raymond Uncle DM. Researching market orientation and business performance. Australasian Marketing Journal, 2013; 19: 161-164.
3- Matanda MJ & Freeman S. Effect of perceived environmental uncertainty on exporter-importer inter-organizational relationships and export performance improvement. International Business Review, 2009: 18(1): 89–107.
4- Somarathna KYJ. Strategic Orientation and Organizational Performance. Department of Entrepreneurship; 2016; University of Sri Jayewardenepura.
5- Lonial SE & Carter RE. The Impact of Organizational Orientations on Medium and small Firm Performance:A Resource-Based Perspective. Journal of Small Business Management, 2013; 20 (2): 1-20.
6- Karedza G & Govender KK. Enhancing the export performance of the SMEs in the manufacturing sector in Zimbabwe. Academy of Marketing Studies Journal, 2017; 21(2), 1-19.
7- Gnizy I, Cadogan JW, Oliveira JS & Nizam A. The empirical link between export dispersion and export performance: A contingency-based approach. International Business Review, 2017; 26(2), 239-249.
8- Cooper R, Hartley K & Harvey CRM. Export performance and the pressure of demand: a study of firms. Routledg; 2018.
9- Hambrick DC & Crossland C. A Strategy for Behavioral Strategy: Appraisal of Small, Midsize, and Large Tent Conceptions of This Embryonic Community. In Behavioral Strategy in Perspective, 2018; 3: 23-39.
10- Hao S & Song M. Technology-driven strategy and firm performance: Are strategic capabilities missing links? Journal of Business Research, 2017; 69(2): 751-759.
11- Mu J, Thomas E, Peng G & Di Benedetto A. Strategic orientation and new product development performance: The role of networking capability and networking ability. Industrial Marketing Management, 2017; 64: 187-201.
12- Rahimnia F, Sadeghiyan SH. Strategic Orientation and success of exporting companies. Quarterly of researches on Humanity Resource Management, 2011; 1: 34-49. [In Persian]
13- Theodosiou M, Kehagias J & Katsikea E. Strategic orientations, marketing
capabilities and firm performance: An empirical investigation in the context of frontline
managers in service organizations. Industrial Marketing Management, 2012; 41: 1058–1070.
14- Davari A, and Rezazadeh A. modeling the structural equations by applying PLS software (2nd ED.). Tehran: Academic Jihad Publication Organization; 2013. [In Persian]
15-Nunnally JC. Psychometric theory(2nd ED.), New York: McGraw-Hill; 1978.
16- Vinzi VE; Chin WW; Henseler J and H. Wang. Handbook of Partial Least Squares: Concepts, Methods, and Applications. Vol. II of Computational Statistics, Dordrecht: Springer; 2010.
17- Hajizadeh E and Asghari M. methodologies and statistics analysis with respect to research method in health and bio –sciences, Tehran: Tehran University Jihad Publication; 2011. [In Persian]
18- Hair JF, Sarstedt M, Pieper TM & Ringle CM. The use of partial least squares structural equation modeling in strategic management research: a review of past practices and recommendations for future applications. Long Range Planning, 2012; 45(5), 320–340.
19- Chadee DD and Zhang BY. The impact of Guanxi on export performance, Journal of Global Marketing, 2000; 14(1/2): 129-149.
20- Shamsuddoha A. and Ali MY. Mediated effects of export promotion programs on firm export performance, Asia Pacific Journal of Marketing and Logistics, 2006; 18(2): 93-110.
21- Lages C, Lages CR and Lages LF. The RELQUAL scale: a measure of relationship quality in export market ventures, Journal of Business Research, 2005, 58(8): 1040-1048.
22- Morgan R & Strong C. Market orientation and dimensions of strategic orientation.
European journal of marketing, 2006; 32: 1051-1073.
23- Athanasopoulou P. Relationship quality: a critical literature review and research agenda”, European Journal of Marketing, 2009; 43(5/6): 583-610.
24- Altindag E & Zehir C. Back to the past: re-measuring the levels of strategic orientations and their effects on firm performance in Turkish family firms: an updated empirical study. Procedia-Social and Behavioral Sciences, 2012; 41: 288–295.
25- Hulland J. Use of partial least squares (PLS) in strategic management research: a review of four recent studies. Strategic Management Journal, 1999; 20(2): 195–204.
26- Ahamed AJ & Skallerud K. The link between export relationship quality, performance and expectation of continuing the relationship: a South Asia exporters’ perspective. International Journal of Emerging Markets, 2015; 10(1): 16-31.
27- Ali Abdolvand M & Bigdeli A. Investigation the Effect of Relationship Quality, Performance and Exporter Satisfaction on Continuing Export-Import Relationship. European Online Journal of Natural and Social Sciences: Proceedings, 2016; 4(1 (s)): 1733.
28- Erdil S. The Role of Foreign Intermediary Relationship Quality on Export Performance: A Survey on Turkish Firms. Procedia - Social and Behavioral Sciences, 2014; 150(15): 600-608.
29- Leonidou LC, Talias MA & Leonidou CN. Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships. Industrial Marketing Management, 2008; 37(1): 92-103.
30- Azimipanah A. Influential factors on the exporting strategies choice in food companies, Tehran: Social Sciences and Economics Faculty; 2011. [In Persian]
31- Alteren G & Tudoran AA. Enhancing export performance: Betting on customer orientation, behavioral commitment, and communication. International Business Review, 2016; 25(1): 370-381.
32- Zheng W, Yang B & McLean GN. Linking Organizational Culture, Structure, Strategy and Organizational Effectiveness .Business Research, 2010; 21 (3): 221-299.
33- Mosleh AM, Bahraini-Zadeh M & Ghahfarrokhi SK. The Effect of Strategic Orientation on Export Performance of Exporting Companies in Bushehr Province; 2017. [In Persian]
34- LIU Bing LIU & Zhengping FU. Relationship between Strategic Orientation and Organizational Performance in Born Global: A Critical Review. International Journal of Business and Management, 2011; (6)3:109-115.
35- Venkatraman N. Strategic orientation of business enterprises: The construct, dimensionality, and measurement. Management science, 1989; 35(8): 942-962.
36- Wang G and Olsen JE. “Knowledge, performance, and exporter satisfaction”, Journal of Global Marketing, 2002; 15(3/4): 39-64.
37- Madsen TK. Executive insights: managerial judgment of export performance. Journal of International Marketing, 1998: 6(3): 82-93.
38- Godwin Ahimbisibwe M & Abaho E. Export entrepreneurial orientation and export performance of SMEs in Uganda. Global Advanced Research Journal of Management and Business Studies, 2013; 2(1), 056-062.
39- Patterson PG, Cicic M & Shoham A. A temporal sequence model of satisfaction and export intentions of service firms. Journal of Global Marketing, 1997; 10(4): 23-43.
40- Hernandez-Espallardo M, Arcas-Lario N & Tantius PH. Farmers’ satisfaction and intention to continue as members of agricultural marketing co-operatives: a test of the neoclassical and transaction costs theories. European Association of Agricultural Economists, Chania, Crete, 2009; September 3-6.
41- Jahed M. Investigating the Impact of Relationship Quality between Exporting Companies and Foreign Buyers on Corporate Export Performance (Case Study: Exporting Manufacturing Companies in Ardabil Province). Master thesis. Faculty of Management and Accounting. Islamic Azad University. Rasht unit, 2013. [In Persian]
42- Rezaee R. The Impact of International Marketing Strategies on Export Performance, 2017; 9(17): 55-80. [In Persian]
_||_1- Bermer Sh, Sorayyani A, Investigating the Effect of Organizational Innovation on Export Performance (Case Study: Small and Medium Enterprises Exporting Mazandaran Province). Second International R & D Conference in the Humanities. Management and economics. Brussels-Belgium, September 16; 2017.
2- Tse AC, Leo YM, Oliver HM, Jenny SY & Raymond Uncle DM. Researching market orientation and business performance. Australasian Marketing Journal, 2013; 19: 161-164.
3- Matanda MJ & Freeman S. Effect of perceived environmental uncertainty on exporter-importer inter-organizational relationships and export performance improvement. International Business Review, 2009: 18(1): 89–107.
4- Somarathna KYJ. Strategic Orientation and Organizational Performance. Department of Entrepreneurship; 2016; University of Sri Jayewardenepura.
5- Lonial SE & Carter RE. The Impact of Organizational Orientations on Medium and small Firm Performance:A Resource-Based Perspective. Journal of Small Business Management, 2013; 20 (2): 1-20.
6- Karedza G & Govender KK. Enhancing the export performance of the SMEs in the manufacturing sector in Zimbabwe. Academy of Marketing Studies Journal, 2017; 21(2), 1-19.
7- Gnizy I, Cadogan JW, Oliveira JS & Nizam A. The empirical link between export dispersion and export performance: A contingency-based approach. International Business Review, 2017; 26(2), 239-249.
8- Cooper R, Hartley K & Harvey CRM. Export performance and the pressure of demand: a study of firms. Routledg; 2018.
9- Hambrick DC & Crossland C. A Strategy for Behavioral Strategy: Appraisal of Small, Midsize, and Large Tent Conceptions of This Embryonic Community. In Behavioral Strategy in Perspective, 2018; 3: 23-39.
10- Hao S & Song M. Technology-driven strategy and firm performance: Are strategic capabilities missing links? Journal of Business Research, 2017; 69(2): 751-759.
11- Mu J, Thomas E, Peng G & Di Benedetto A. Strategic orientation and new product development performance: The role of networking capability and networking ability. Industrial Marketing Management, 2017; 64: 187-201.
12- Rahimnia F, Sadeghiyan SH. Strategic Orientation and success of exporting companies. Quarterly of researches on Humanity Resource Management, 2011; 1: 34-49. [In Persian]
13- Theodosiou M, Kehagias J & Katsikea E. Strategic orientations, marketing
capabilities and firm performance: An empirical investigation in the context of frontline
managers in service organizations. Industrial Marketing Management, 2012; 41: 1058–1070.
14- Davari A, and Rezazadeh A. modeling the structural equations by applying PLS software (2nd ED.). Tehran: Academic Jihad Publication Organization; 2013. [In Persian]
15-Nunnally JC. Psychometric theory(2nd ED.), New York: McGraw-Hill; 1978.
16- Vinzi VE; Chin WW; Henseler J and H. Wang. Handbook of Partial Least Squares: Concepts, Methods, and Applications. Vol. II of Computational Statistics, Dordrecht: Springer; 2010.
17- Hajizadeh E and Asghari M. methodologies and statistics analysis with respect to research method in health and bio –sciences, Tehran: Tehran University Jihad Publication; 2011. [In Persian]
18- Hair JF, Sarstedt M, Pieper TM & Ringle CM. The use of partial least squares structural equation modeling in strategic management research: a review of past practices and recommendations for future applications. Long Range Planning, 2012; 45(5), 320–340.
19- Chadee DD and Zhang BY. The impact of Guanxi on export performance, Journal of Global Marketing, 2000; 14(1/2): 129-149.
20- Shamsuddoha A. and Ali MY. Mediated effects of export promotion programs on firm export performance, Asia Pacific Journal of Marketing and Logistics, 2006; 18(2): 93-110.
21- Lages C, Lages CR and Lages LF. The RELQUAL scale: a measure of relationship quality in export market ventures, Journal of Business Research, 2005, 58(8): 1040-1048.
22- Morgan R & Strong C. Market orientation and dimensions of strategic orientation.
European journal of marketing, 2006; 32: 1051-1073.
23- Athanasopoulou P. Relationship quality: a critical literature review and research agenda”, European Journal of Marketing, 2009; 43(5/6): 583-610.
24- Altindag E & Zehir C. Back to the past: re-measuring the levels of strategic orientations and their effects on firm performance in Turkish family firms: an updated empirical study. Procedia-Social and Behavioral Sciences, 2012; 41: 288–295.
25- Hulland J. Use of partial least squares (PLS) in strategic management research: a review of four recent studies. Strategic Management Journal, 1999; 20(2): 195–204.
26- Ahamed AJ & Skallerud K. The link between export relationship quality, performance and expectation of continuing the relationship: a South Asia exporters’ perspective. International Journal of Emerging Markets, 2015; 10(1): 16-31.
27- Ali Abdolvand M & Bigdeli A. Investigation the Effect of Relationship Quality, Performance and Exporter Satisfaction on Continuing Export-Import Relationship. European Online Journal of Natural and Social Sciences: Proceedings, 2016; 4(1 (s)): 1733.
28- Erdil S. The Role of Foreign Intermediary Relationship Quality on Export Performance: A Survey on Turkish Firms. Procedia - Social and Behavioral Sciences, 2014; 150(15): 600-608.
29- Leonidou LC, Talias MA & Leonidou CN. Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships. Industrial Marketing Management, 2008; 37(1): 92-103.
30- Azimipanah A. Influential factors on the exporting strategies choice in food companies, Tehran: Social Sciences and Economics Faculty; 2011. [In Persian]
31- Alteren G & Tudoran AA. Enhancing export performance: Betting on customer orientation, behavioral commitment, and communication. International Business Review, 2016; 25(1): 370-381.
32- Zheng W, Yang B & McLean GN. Linking Organizational Culture, Structure, Strategy and Organizational Effectiveness .Business Research, 2010; 21 (3): 221-299.
33- Mosleh AM, Bahraini-Zadeh M & Ghahfarrokhi SK. The Effect of Strategic Orientation on Export Performance of Exporting Companies in Bushehr Province; 2017. [In Persian]
34- LIU Bing LIU & Zhengping FU. Relationship between Strategic Orientation and Organizational Performance in Born Global: A Critical Review. International Journal of Business and Management, 2011; (6)3:109-115.
35- Venkatraman N. Strategic orientation of business enterprises: The construct, dimensionality, and measurement. Management science, 1989; 35(8): 942-962.
36- Wang G and Olsen JE. “Knowledge, performance, and exporter satisfaction”, Journal of Global Marketing, 2002; 15(3/4): 39-64.
37- Madsen TK. Executive insights: managerial judgment of export performance. Journal of International Marketing, 1998: 6(3): 82-93.
38- Godwin Ahimbisibwe M & Abaho E. Export entrepreneurial orientation and export performance of SMEs in Uganda. Global Advanced Research Journal of Management and Business Studies, 2013; 2(1), 056-062.
39- Patterson PG, Cicic M & Shoham A. A temporal sequence model of satisfaction and export intentions of service firms. Journal of Global Marketing, 1997; 10(4): 23-43.
40- Hernandez-Espallardo M, Arcas-Lario N & Tantius PH. Farmers’ satisfaction and intention to continue as members of agricultural marketing co-operatives: a test of the neoclassical and transaction costs theories. European Association of Agricultural Economists, Chania, Crete, 2009; September 3-6.
41- Jahed M. Investigating the Impact of Relationship Quality between Exporting Companies and Foreign Buyers on Corporate Export Performance (Case Study: Exporting Manufacturing Companies in Ardabil Province). Master thesis. Faculty of Management and Accounting. Islamic Azad University. Rasht unit, 2013. [In Persian]
42- Rezaee R. The Impact of International Marketing Strategies on Export Performance, 2017; 9(17): 55-80. [In Persian]