تأثیرات هم‌آفرینی ارزش بر اثربخشی بسترهای سلامت دیجیتال: مدل فرایندی پویا
محورهای موضوعی : -مدیریت خدمات بهداشتی و درمانی
محسن رادپور
1
(دانشجوی دکتری، گروه مديريت بازرگانی، دانشکده علوم انسانی، دانشگاه آزاد اسلامي واحد يزد، یزد، ايران )
سید حسن حاتمی نسب
2
(دانشیار، گروه مديريت بازرگانی، دانشکده علوم انسانی، دانشگاه آزاد اسلامي واحد يزد، یزد، ايران)
شهناز نایب زاده
3
(استاد تمام، گروه مدیریت بازرگانی، دانشکده علوم انسانی، دانشگاه آزاد اسلامی واحد یزد، یزد، ایران)
کلید واژه: هم‌آفرینی ارزش, بسترهای سلامت دیجیتال, پویایی‌شناسی سیستم, سواد سلامت, توانمندسازی بیمار, ,
چکیده مقاله :
مقدمه: تأثیرات مثبت و منفی هم‌آفرینی ارزش و مشارکت بیمار در حوزه سلامت دیجیتال و بازخوردهای آن در کنار هم و در قالب یک مدل، موضوعی است که کمتر به آن پرداخته شده است. هدف اصلی پژوهش حاضر، بررسی تأثیرات هم‌آفرینی ارزش بر اثربخشی بسترهای سلامت دیجیتال در قالب یک مدل فرایندی پویا است. روش پژوهش: به منظور دست‌یابی به اهداف پژوهش، شاخص‌های اثربخشی بسترهای سلامت دیجیتال از جامعه اطلاعاتی منتخب در بازه زمانی سال‌های 2019 - 2022 گردآوری و استخراج گردید. در گام بعد و با استفاده از رویکرد پویایی‌شناسی سیستم و نرم‌افزار Vensim نسخهPLE ، نمودارهای علت و معلولی سه زیرسیستم مسئله ترسیم گردید و مدل پژوهش در قالب نمودار انباشت و جریان استخراج گردید. یافته‌ها: در این پژوهش توانمندسازی بیمار به‌عنوان پل ارتباطی بین هم‌آفرینی ارزش و اثربخشی بسترهای سلامت دیجیتال در نظر گرفته شد. پس از انجام مراحل پژوهش، نمودارهای علت‌و‌معلولی سه زیرسیستم آمادگی فرایندی، شبکه ارزش و دستاوردهای فرایندی استخراج شد. سپس مدل پژوهش با افزودن پیچیدگی‌ها و پویایی‌های آن و در قالب نمودار انباشت و جریان تکمیل شد. نتیجه‌گیری: مدل به دست آمده ضمن به تصویر کشیدن پویایی مسئله، می‌تواند به‌عنوان مرجعی برای شبیه‌سازی و آزمایش راهبردهای توسعه هم‌آفرینی ارزش در میزان اثربخشی بسترهای سلامت دیجیتال استفاده شود. اگرچه فرموله‌کردن و شبیه‌سازی مدل برای پیش‌بینی تأثیر هم‌آفرینی ارزش بر میزان اثربخشی بسترهای سلامت دیجیتال ضروری است، اما با توجه به غلبه بازخوردهای مثبت بر منفی در مدل به دست آمده، به نظر می‌رسد توجه به رویکرد هم‌آفرینی ارزش در توسعه بسترهای سلامت دیجیتال اثرات مثبتی داشته باشد.
Introduction: The positive and negative effects of value co-creation and patient participation in the field of digital healthcare and its feedback together and in the form of a model is a topic that has been less addressed. The main goal of this research is to investigate the effects of value co-creation on the effectiveness of digital healthcare platforms in the form of a dynamic process model. Methods: In order to achieve the goals of the research, the indicators of the effectiveness of digital health platforms were extracted from the selected information society. In the next step, using the system dynamics approach and Vensim PLE software, the cause and effect diagrams of the three subsystems of the problem were drawn, and the research model was extracted in the form of an accumulation and flow diagram. Results: In this research, patient empowerment was considered as a bridge between value co-creation and effectiveness of digital health platforms. After carrying out the research steps, cause and effect diagrams of three process readiness subsystems, value network and process achievements were extracted. Then the research model was completed by adding its complexities and dynamics in the form of accumulation and flow diagram. Conclusion: The obtained model, while depicting the dynamics of the problem, can be used as a reference for simulating and testing value co-creation development strategies in the effectiveness of digital health platforms. Although it is necessary to formulate and simulate the model to predict the effect of co-creation of value on the effectiveness of digital health platforms, but considering the prevalence of positive feedback over negative in the obtained model, it seems that paying attention to the approach of co-creation of value in the development of digital health functions has positive effects.
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