نقش حاکمیت رابطه ای مشتری در ارتباط بین مدیریت زنجیره تامین سبز و عملکرد محیطی و اقتصادی شرکت (مورد مطالعه: شرکت های شهرک صنعتی شیراز)
محورهای موضوعی :
شهرهای پایدار
محمد محمودی میمند
1
,
رضا نوروزی اجیرلو
2
,
ایمان عزیزی
3
1 - دانشیارگروه مدیریت بازرگانی و MBA، دانشگاه پیام نور،تهران، ایران . *(مسوول مکاتبات)
2 - مربی گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
3 - دانشجوی دکتری مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
تاریخ دریافت : 1396/05/15
تاریخ پذیرش : 1396/07/05
تاریخ انتشار : 1400/05/01
کلید واژه:
مدیریت زنجیره تامین سبز,
حاکمیت رابطه ای مشتری,
عملکرد محیطی و اقتصادی شرکت,
چکیده مقاله :
زمینه و هدف: ارتباطات و تعاون با مشتریان برای دستیابی به بهبود عملکرد از طریق شیوه های مدیریت زنجیره تامین سبز ضروری می باشد این پژوهش به منظور بررسی نقش حاکمیت رابطه ای مشتری در ارتباط بین مدیریت زنجیره تامین سبز و عملکرد محیطی و اقتصادی شرکت در شرکت های شهرک صنعتی شیراز انجام شد.روش بررسی: از نظر روش شناسی این تحقیق از نوع تحقیقات همبستگی می باشد. برای سنجش متغیرهای تحقیق از پرسشنامه ژو و همکاران استفاده شده است. جامعه آماری تحقیق حاضر کلیه مدیران و کارشناسان شرکت های شهرک صنعتی شیراز می باشد. پرسشنامه به صورت تصادفی بین مدیران و کارشناسان شرکت های شهرک صنعتی شیراز توزیع و 205 پرسشنامه مناسب برای تجزیه و تحلیل آماری انتخاب گردید. جهت بررسی فرضیات تحقیق توسط نرم افزار Smart-PLS از روش بررسی معادلات ساختاری و تحلیل مسیر به روش حداقل مربعات جزئی (PLS) استفاده شد.یافته ها: طبق نتایج به دست آمده از ضریب مسیر و آماره t،حاکمیت رابطه ای مشتری رابطه بین مدیریت زنجیره تامین سبز و عملکرد محیطی و اقتصادی شرکت را تعدیل می کند. و همچنین با توجه به ضریب مسیر می‌توان گفت تاثیر مدیریت زنجیره تامین سبز بر عملکرد محیطی و اقتصادی شرکت با توجه به نقش میانجی حاکمیت رابطه ای مشتری مثبت و معنادار می‌باشد، زیرا ضریب مسیر به دست آمده مثبت است.بحث و نتیجه گیری: نتایج پژوهش نشان می دهد که حاکمیت رابطه ای مشتری، رابطه بین مدیریت زنجیره تامین سبز و عملکرد محیطی و اقتصادی شرکت را هم تعدیلگری و هم میانجیگری می کند. بنابراین تلاش شرکت ها برای بهره بردن از مدیریت زنجیره تامین سبز در بهبود عملکرد محیطی و اقتصادی خود برای انتخاب های کاملا هوشمندانه و آگاهانه برای توسعه مناسب مکانیزم حاکمیت رابطه ای مشتری ضروری و حیاتی است.
چکیده انگلیسی:
Background and Objective:Communication and collaboration with customers to achieve performance improvement through Green Supply Chain Management practices are essential. This research was conducted to investigate the role of customer relationship goverance in the relationship between green supply chain management and environmental and economic performance of the company in Shiraz industrial towns.Material and Methodology: Methodologically, this research is a correlation research. To measure the variables of the research, Zhou et al.'s questionnaire was used. The statistical population of this research is all managers and experts of Shiraz industrial city. The questionnaire was distributed randomly among managers and experts of Shiraz industrial towns and 205 questionnaires were selected for statistical analysis. In order to investigate the research hypotheses using Smart-PLS software, structural equation analysis and path analysis using partial least squares (PLS) were used.According to the results of the path coefficient and t statistics, Customer relational governance correlates the relationship between green supply chain management and the company's environmental and economic performance. Also, considering the path coefficient, it can be said that the effect of green supply chain management on the environmental and economic performance of the company is positive and significant due to the mediating role of customer relationship management, since the path coefficient is positive.Discussion and Conclusion: The results of the research show that Customer relational governance moderates and mediates the relationship between green supply chain management and environmental and economic performance of the company. Therefore, the efforts of companies to utilize green supply chain management to improve their environmental and economic performance are crucial for intelligent and informed choices for the proper development of customer relationship management mechanisms.
منابع و مأخذ:
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Zhou, K.Z., Zhang, Q.Y., Sheng, S.B., Xie, E., Bao, Y.Q. Are relational ties always good for knowledge acquisition? Buyeresupplier exchanges in China. J. Oper. Manag. 2014; 32 (3), 88-98.
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Liljander, V., Polsa, P., & van Riel, A. Modelling consumer responses to an apparel store brand: Store image as a risk reducer. Journal of Retailing and Consumer Services . 2009; 16, 281–290.
Wixom, B. H., & Watson, H. J. An empirical investigation of the factors affecting data warehousing success. MIS Quarterly. 2001; 25(1),17–41.
Hair J.F.,Jr., Black W.C., Babin B.J.,Anderson R.E & Tatham R.L. Multivariate data analysis. New Jersy: Pearson Education. 2010.
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Vurro, C., Russo, A., Perrini, F., Shaping sustainable value chains: network determinants of supply chain governance models. J. Bus. Ethics. 2009; 90, 607-621.
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Sheu, J.B., Chou, Y.H., & Hu, Ch.Ch. An Intergrated Logistics Operational Model for Green-Supply Chain Management,2004; www.Elsevier.com
Trowbridge, P. A Case Study of Green Supply Chain Management at Advanced Micro Devices,2003; Greenleaf Publication, Sheffield.
Chiou, T.Y., Chan, H.K., Lettice, F., Chung, S.H. The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan. Transp. Res. Part E-Logist. Transp. Rev. 2011; 47 (6), 822-836.
Schrettle, S., Hinz, A., Scherrer-Rathje, M., Friedli, T. Turning sustainability into action: explaining firms' sustainability efforts and their impact on firm performance. Int. J. Prod. Econ. 2014; 147, 73-84.
Simpson, D. Institutional pressure and waste reduction: the role of investments in waste reduction resources. Int. J. Prod. Econ. 2012; 139 (1), 330-339.
Koh, S.C.L., Gunasekaran, A., Tseng, C.S. Cross-tier ripple and indirect effects of directives WEEE and ROHS on greening a supply chain. Int. J. Prod. Econ. 2012; 140 (1), 305-317.
Kumar, S., Teichman, S., Timpernagel, T. A green supply chain is a requirement for profitability. Int. J. Prod. Res. 2012; 50 (5), 1278-1296.
Bose, I., Pal, R. Do green supply chain management initiatives impact stock prices of firms? Decis. Support Syst.2012; 52 (3), 624-634.
Zhu, Q., Sarkis, J. Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises. J. Oper. Manag. 2004; 22 (3), 265-289.
Wallenburg, C.M., Schaffler, T. The interplay of relational governance and formal control in horizontal alliances: a social contract perspective. J. Supply Chain Manag. 2014; 50 (2), 41-58.
Zhu, Q., Sarkis, J., & Lai, K.h. Green Supply Chain Management Implications for Closing the Loop, Transportation Research Part E, Vol. 44, 2008; PP. 1–18.
Min, H., Galle, W.P. Green purchasing strategies: trends and implications. Int. J. Purch. Mater. Manag. 1997; 33 (3), 10-17.
Webb, L.L. Green purchasing: forging a new link in the supply chain. Resour. Energy Econ. 1994; 1 (6), 14e18.
Diabat, A., Govindan, K. An analysis of the drivers affecting the implementation of green supply chain management. Resour. Conserv. Recycl.2011; 55 (6), 659-667.
Eltayeb, T.K., Zailani, S., Ramayah, T. Green supply chain initiatives among certified companies in Malaysia and environmental sustainability: investigating the outcomes. Resour. Conserv. Recycl. 2011; 55 (5), 495-506.
Shang, K.C., Lu, C.S., Li, S.R. A taxonomy of green supply chain management capability among electronics-related manufacturing firms in Taiwan. J. Environ. Manag. 2010; 91 (5), 1218-1226.
Van der Valk, W., van Iwaarden, J. Monitoring in service triads consisting of buyers, subcontractors and end customers. J. Purch. Supply Manag. 2011; 17 (3), 198e206.
Zhang, Q.Y., Zhou, K.Z. Governing interfirm knowledge transfer in the Chinese market: the interplay of formal and informal mechanisms. Ind. Mark. Manag. 2013; 42 (5), 783-791
Zhou, K.Z., Zhang, Q.Y., Sheng, S.B., Xie, E., Bao, Y.Q. Are relational ties always good for knowledge acquisition? Buyeresupplier exchanges in China. J. Oper. Manag. 2014; 32 (3), 88-98.
Tseng, M.L., Tan, K.H., Lim, M., Lin, R.J., Geng, Y., Benchmarking eco-efficiency in green supply chain practices in ncertainty. Production Planning & Control. 2014; 25 (13-14), 1079e1090.
Chung, S.S., Fryxell, G.E., Lo, C.W.H., Corporate environmental policy statements in mainland China: to what extent do they conform to ISO 14000 documentation? Environ. Manag. 2005; 35 (4), 468e482.
Zhu, Q., Geng, Y., Drivers and barriers of extended supply chain practices for energy saving and emission reduction among Chinese manufacturers. J. Clean. Prod. 2013; 40, 6-12.
Wu, L.Y., Chen, P.Y., Chen, K.Y., Why does loyalty-cooperation behavior vary over buyereseller relationship? J. Bus. Res. 2015; 68 (11), 2322e2329.
Kim, Y.H.,Wemmerlov, U., Does a supplier's operational competence translate into financial performance? An empirical analysis of supplierecustomer relationships. Decis. Sci. 2015; 46 (1), 101-134
Seuring, S., Muller, M., From a literature review to a conceptual framework for sustainable supply chain management. J. Clean. Prod. 2008; 16 (15), 1699-1710.
Hoejmose, S., Brammer, S., Millington, A., “Green” supply chain management: the role of trust and top management in B2B and B2C markets. Ind. Mark.Manag. 2012; 41 (4), 609-620.
Zhu, Q.H., Geng, Y., Lai, K.H . Environmental supply chain cooperation and its effect on the circular economy practiceeperformance relationship among Chinese manufacturers. J. Ind. Ecol. 2011; 15 (3), 405e419.
Johansson, J., Why do forest companies change their CSR strategies? Responses to market demands and public regulation through dual-certification. J. Environ. Plan. Manag. 2014; 57 (3), 349-368.
Shin, Y., Thai, V.V., A study of the influence of sustainable management activities on customer satisfaction and long-term orientation in the shipping industry: evidence from users of Korean flagged shipping service. International Journal of Shipping and Transport Logistics. 2016; 8 (1), 1-20.
Han, S.L., Sung, H.S., Shim, H.S., Antecedents and performance outcomes of flexibility in industrial customeresupplier relationships. J. Bus. Res. 2014; 67 (10), 2115-2122.
Storey, C., Kocabasoglu-Hillmer, C., Making partner relationship management systems work: the role of partnership governance mechanisms. Ind. Mark. Manag. 2013; 42 (6), 862-871.
Zhu, Q,. Feng, Y,. Choi, S.B. The role of customer relational governance in environmental and economic performance improvement through green supply chain management. Journal of Cleaner Production.2016; 155(2). 46-53.
Liljander, V., Polsa, P., & van Riel, A. Modelling consumer responses to an apparel store brand: Store image as a risk reducer. Journal of Retailing and Consumer Services . 2009; 16, 281–290.
Wixom, B. H., & Watson, H. J. An empirical investigation of the factors affecting data warehousing success. MIS Quarterly. 2001; 25(1),17–41.
Hair J.F.,Jr., Black W.C., Babin B.J.,Anderson R.E & Tatham R.L. Multivariate data analysis. New Jersy: Pearson Education. 2010.
Use of partial least Science, Environment, Engineering and Technology Griffith University. 1999
Vurro, C., Russo, A., Perrini, F., Shaping sustainable value chains: network determinants of supply chain governance models. J. Bus. Ethics. 2009; 90, 607-621.
