بررسی عوامل مؤثر‌ بر مصرف‌ محصولات ‌سبز در بین شهروندان خرم‌آباد با تکنیک (SEM)

محورهای موضوعی : مدیریت محیط زیست

حدیث پورجمشیدی ¹ , حسین مهدیزاده ² , زهره معتمدی نیا ³

1 - کارشناس ارشد مدیریت کارآفرینی.*(مسوول مکاتبات)
2 - استادیارگروه مدیریت کارآفرینی و توسعه روستایی
3 - دانشجوی دکتری آموزش کشاورزی

تاریخ دریافت : 1396/01/20 تاریخ پذیرش : 1396/02/13 تاریخ انتشار : 1399/12/01

کلید واژه: مدل‌سازی معادلات ساختاری, مصرف ‌سبز, شهروندان ‌خرم‌آباد, محصول‌ سبز,

چکیده مقاله :

زمینه و هدف: مطالعه ی حاضر با هدف تعیین میزان اثر عوامل مؤثر بر مصرف محصولات سبز در بین شهروندان خرم آباد انجام شد. روش بررسی: جامعه آماری ساکنان شهر خرم آباد بودند که نمونه ای به تعداد (386 n=) نفر برای پاسخگویی با استفاده از روش نمونه گیری خوشه ای چند مرحله ای تصادفی انتخاب شد. ابزار گردآوری داده ها پرسشنامه ساخت یافته بود که به منظور سنجش پایایی متغیرهای آن از آلفای کرونباخ استفاده شد و با استفاده از روش معادلات ساختاری تلاش گردید تا با تعیین میزان اثر عوامل منتخب مدلی قابل اتکا برای پیش بینی مصرف محصولات سبز ارائه گردد. یافته ها: نتایج حاکی از آنست که متغیر تناسب قیمت و کیفیت محصول بطور مستقیم (35/0=r)، مسئوولیت پذیری اجتماعی بطور مستقیم (23/0=r) و بطور غیر مستقیم (06/0=r)، دغدغه سلامت مصرف کنندگان بطور مستقیم (23/0=r)، دانش و اطلاعات زیست محیطی مصرف کنندگان بطور غیر مستقیم (08/0=r ) درک و تصور از محصول بطور غیرمستقیم (05/0=r ) بر مصرف محصولات سبز اثرگذار باشند. مدل نهایی حاصل از متغیرهای فوق در مجموع 37 درصد از واریانس مصرف سبز را تبیین نمود، همچنین مشخص شد که ضریب مسیر بین دو متغیر دغدغه سلامت و مصرف محصولات سبز در میان افراد دارای سابقه جهان شهری و استفاده کننده از اینترنت بیشتر می باشد. بحث و نتیجه گیری: در این مطالعه متغیرهای دغدغه زیست محیطی و نگرش زیست محیطی نیز مورد سنجش قرار گرفتند، اما نتوانستند اثر معناداری برسطح مصرف محصولات سبز داشته باشند. به شرکت های تولیدی فعال در حوزه تولید محصولات سبز پیشنهاد می شود که به تناسب قیمت و کیفیت محصولات خود توجه بیشتری نمایند.

چکیده انگلیسی:

The current study was carried out in the form of a survey aimed at identifying factors affecting the consumption of green products among Khoramabad citizens. The statistical population was the people of Khoramabad, out of which a sample of 386 individuals were randomly selected using multistage random cluster sampling. First, the city was divided into 8 blocks with respect to economics and culture, then a street was selected from each block, and finally all the street residents were studied. The data collection tool used in the study was a questionnaire designed by the researcher. Confirmatory factor analysis (CFA) was used to assess the reliability of the questionnaire’s variables. We attempted to develop a reliable model using structural equation modeling to explore factors affecting the consumption of green products in Khoramabad city. The results of this survey indicated that “price fitness” and “product quality” directly (r =0.35), consumers social responsibility directly (r = 0.23) and indirectly (r = 0.06), consumers “health orientation” directly (r = 0.23), “consumers’ environmental knowledge” indirectly (r = 0.08), and “product image” indirectly (r = 0.05) are associated with the consumption of green products. The final model explains 37% of the variance of green consumption. It also became clear that the coefficient of “health orientation” and “consumption of green products” among individuals with a history of foreign traveling and use of the Internet was higher.

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