چرخه توسعه و بخش‌بندی تامین‌کننده با استفاده از سیستم استنتاج عصبی- فازی انطباقی
محورهای موضوعی :
مدیریت صنعتی
Mansour Esmaeilzadeh
1
(Industrial Management, Faculty of Administrative Sciences and Economics, Management, Vali-e-Asr University of Rafsanjan, Iran (VRU))
Laya Olfat
2
(Industrial Management, Faculty of management and accounting, Industrial Management, Allame Tabataba’i University of Tehran, Iran (ATU))
Maghsoud Amiri
3
(Industrial management department, Management and accounting faculty, Allameh Tabataba’i University, Tehran, Iran.)
Iman Raeesi Vanani
4
(Faculty of management and accounting, Industrial Management, Allame Tabataba’i University of Tehran, Iran (ATU))
تاریخ دریافت : 1401/03/25
تاریخ پذیرش : 1402/01/19
تاریخ انتشار : 1402/03/30
کلید واژه:
سیستم استنتاج عصبی-فازی انطباقی,
توسعه‌ی تامین‌کننده,
بخش‌بندی تامین‌کننده,
صنعت خودرو,
چکیده مقاله :
تتولیدکنندگان، بمنظور توسعه‌ی تامین‌کنندگان استراتژیک خود، آنها را بخش‌بندی می‌کنند. بخش‌بندی تامین‌کننده موجب ایجاد ارزش و هم افزایی در ارتباط با تامین‌کننده می‌شود. هدف این مقاله، ارتباط توسعه‌ی تامین‌کننده و بخش‌بندی تامین‌کننده با استفاده از سیستم استنتاج عصبی-فازی انطباقی در صنعت خودروسازی ایران است. برای تحقق این هدف، ابتدا برای مقوله‌های توسعه‌ی تامین‌کننده، با استفاده از سه روش، سه سیستم عصبی-فازی طراحی می‌شوند. سپس با استفاده از دو روش کلاسیک و چهار الگوریتم تکاملی، آنها را بهینه‌سازی و مناسبترین سیستم عصبی-فازی انتخاب می‌شود. در مرحله بعد نمره‌ی توسعه برای 53 تامین‌کننده از تامین‌کنندگان استراتژیک صنعت خودرو در چهار مقوله پیش‌بینی می‌شود، براساس نمره‌های بدست آمده، تامین‌کنندگان بخش‌بندی می‌شوند. در نهایت، فعالیتهای لازم برای توسعه‌ی هرکدام از تامین‌کنندگان پیشنهاد می‌شوند. نتایج نشان می‌دهدکه صنعت خودروسازی ایران در توسعه‌ی مقوله‌های ناملموس و محیطی، عملکرد قابل قبولی داشته اما، در توسعه-ی مقوله‌های ملموس و روابط ضعیف عمل کرده است. بر این اساس، تولیدکنندگان صنعت خودروسازی ایران، باید بترتیب اولویت بکارگیری فعالیتهای مرتبط با توسعه‌ی روابط، قابلیتهای ملموس، قابلیتهای ناملموس و قابلیتهای محیطی را رعایت کنند. با توجه به اینکه در این حوزه، مطالعات اندکی صورت گرفته است، در پایان، ضمن مقایسه‌ی این مطالعه با یکی از مطالعات خارجی انجام گرفته، پیشنهاداتی برای صنعت خودروسازی ایران و همچنین پژوهشهای آینده ارائه می‌شود.
چکیده انگلیسی:
Manufacturers segment their strategic suppliers for their development. Supplier segmentation creates value and synergy with the supplier. purpose of this article is to link supplier development and supplier segmentation using ANFIS in automotive industry. For this purpose, first for each category, using three methods three fuzzy-neural systems were designed and using six methods (two classical methods and four meta-heuristic algorithms were optimized and the most suitable Neural Fuzzy system was selected. Then, the development score for 53 suppliers from the strategic suppliers of the automotive industry was predicted in four categories. according to the obtained scores, the suppliers were segmented. Finally, based on the activities related to the development of different capabilities, the necessary activities were proposed for the development of each of the suppliers. results show that automotive industry manufacturers at the supplier level must prioritize the use of activities related to relationship development, tangible capabilities, intangible capabilities, and environmental capabilities. Due to the fact that few studies have been done in this field, in the end, while comparing this study with one of the foreign studies, suggestions for the Iranian automotive industry as well as future research are presented.
منابع و مأخذ:
Akman, G. (2015). Evaluating suppliers to include green supplier development programs via fuzzy c-means and VIKOR methods. Computers & industrial engineering, 86, 69-82
Arroyo‐López, P., Holmen, E., & De Boer, L. (2012). How do supplier development programs affect suppliers? Insights for suppliers, buyers and governments from an empirical study in Mexico. Business Process Management Journal, 18(4), 680-707.
Asare, A. K., Brashear, T. G., Yang, J., & Kang, J. (2013). The relationship between supplier development and firm performance: the mediating role of marketing process improvement. Journal of Business & Industrial Marketing, 28(6), 523-532.
Askarian, B., Pourzarandi, E., Haghighat Monfared, J. (2021) Ranking of suppliers of drug supply chain suppliers by combining network analysis process techniques and fuzzy dimethyl. Strategic Management in Industrial Systems,16(58).
Awasthi, A., & Kannan, G. (2016). Green supplier development program selection using NGT and VIKOR under fuzzy environment. Computers & Industrial Engineering, 91, 100-108.
Bahiraei, A., Etemadi, K., & Gerami ASL, A. (2016). Comparison of Artificial Systems (ANN and ANFIS) and Logit Regression in Predicting Financial Bankruptcy of Companies Listed in Tehran Stock Exchange. Modern Marketing Research Quarterly, 2(21), 153-166. [in Persian].
Benton Jr, W. C., Prahinski, C., & Fan, Y. (2020). The influence of supplier development programs on supplier performance. International Journal of Production Economics, 230, 107793.
Blome, C., Hollos, D., & Paulraj, A. (2014). Green procurement and green supplier development: antecedents and effects on supplier performance. International Journal of Production Research, 52(1), 32-49.
Blonska, A., Storey, C., Rozemeijer, F., Wetzels, M., & de Ruyter, K. (2013). Decomposing the effect of supplier development on relationship benefits: The role of relational capital. Industrial Marketing Management, 42(8), 1295-1306.
Day, M., Magnan, G. M., & Moeller, M. M. (2010). Evaluating the bases of supplier segmentation: A review and taxonomy. Industrial Marketing Management, 39(4), 625-639.
Esmaeilzadeh, M., Olfat, L., Amiri, M., & Raeesi Vanani, I. (2021). Designing and regulating supplier development systems using ANFIS and meta-heuristic algorithms in the automotive industry. Production and Operations Management, 12(3), 93-117. [in Persian].
Fan, D., Xiao, C., Zhang, X., & Guo, Y. (2021). Gaining customer satisfaction through sustainable supplier development: The role of firm reputation and marketing communication. Transportation Research Part E: Logistics and Transportation Review, 154, 102453.
Friedl, G., & Wagner, S. M. (2016). Supplier development investments in a triadic setting. IEEE transactions on engineering management, 63(2), 136-150.
Glavee-Geo, R. (2019). Does supplier development lead to supplier satisfaction and relationship continuation? Journal of Purchasing and Supply Management, 25(3), 100537.
Paul, W. T., Semeijn, J., & Ernstson, S. (2010). Supplier satisfaction and commitment: The role of influence strategies and supplier development. Journal of purchasing and supply management, 16(1), 17-26.
Govindan, K., Kannan, D., & Noorul Haq, A. (2010). Analyzing supplier development criteria for an automobile industry. Industrial Management & Data Systems, 110(1), 43-62.
Guan, J., Zurada, J., & Levitan, A. (2008). An adaptive neuro-fuzzy inference system based approach to real estate property assessment. Journal of Real Estate Research, 30(4), 395-422.
Humphreys, P., Cadden, T., Wen-Li, L., & McHugh, M. (2011). An investigation into supplier development activities and their influence on performance in the Chinese electronics industry. Production Planning and Control, 22(2), 137-156.
Khan, Z., & Nicholson, J. D. (2014). An investigation of the cross-border supplier development process: Problems and implications in an emerging economy. International Business Review, 23(6), 1212-1222.
Kraljic, P. (1983). Purchasing must become supply management. Harvard business review, 61(5), 109-117.
Kumar, C. S., & Routroy, S. (2018). Modeling Supplier Development barriers in Indian manufacturing industry. Asia Pacific Management Review, 23(4), 235-250.
Kumar, C. S., & Routroy, S. (2014). Addressing the root cause impediments for supplier development in manufacturing environment. Procedia Engineering, 97, 2136-2146.
Kumar, P., Shankar, R., & Yadav, S. S. (2012). An analysis of supplier development issues in global context: an approach of fuzzy based modelling. International Journal of Logistics Systems and Management, 11(3), 407-428.
Lawson, B., Krause, D., & Potter, A. (2015). Improving supplier new product development performance: the role of supplier development. Journal of Product Innovation Management, 32(5), 777-792.
Lu, R. X., Lee, P. K., & Cheng, T. C. E. (2012). Socially responsible supplier development: Construct development and measurement validation. International Journal of Production Economics, 140(1), 160-167.
Mansouri, R; Torabi, H, (2015), Using Differential Evolution Algorithm for Optimizing Water Distribution Network (Case Study; Ismail-Abad Pressure Irrigation Network), Water and Soil Knowledge, 25(2/4), 81-95 [in Persian].
Marksberry, P. (2012). Investigating “The Way” for Toyota suppliers: A quantitative outlook on Toyota's replicating efforts for supplier development. Benchmarking: An International Journal, 19(2), 277-298.
Mizgier, K. J., Pasia, J. M., & Talluri, S. (2017). Multiobjective capital allocation for supplier development under risk. International Journal of Production Research, 55(18), 5243-5258.
Nellore, R., & Söderquist, K. (2000). Portfolio approaches to procurement: Analysing the missing link to specifications. Long range planning, 33(2), 245-267.
Olfat, L., Amiri, M., Raeesi Vanani, I., & Esmaeilzadeh, M. (2020). A two-dimensional model for Supplier Development’criteria using Meta-synthesis method. Industrial Management Studies, 18(58), 59-104. [in Persian].
Olfat, L., Amiri, M., Raeesi Vanani, I., & Esmaeilzadeh, M. (2019). Identifying and categoring supplier development-related activities in the automative industry. Journal of Industrial Management Perspective, 9(3, Autumn 2019), 9-54. [in Persian]
Mohebian, R; Riahi, M.A; Kadkhodai, A, (2019), Combination of neural, fuzzy and neural-fuzzy methods using continuous ant algorithm for detection of reservoir facies, Oil Research Journal. 98[in Persian].
Olsen, R. F., & Ellram, L. M. (1997). A portfolio approach to supplier relationships. Industrial marketing management, 26(2), 101-113.
Parasuraman, A. (1980). Vendor segmentation: An additional level of market segmentation. Industrial Marketing Management, 9(1), 59-62.
Routroy, S., & Pradhan, S. K. (2014). Analyzing the performance of supplier development: a case study. International Journal of Productivity and Performance Management.
Praxmarer-Carus, S., Sucky, E., & Durst, S. M. (2013). The relationship between the perceived shares of costs and earnings in supplier development programs and supplier satisfaction. Industrial Marketing Management, 42(2), 202-210.
Raafat, F., Judge, R., & Shrimali, L. (2012). Analysis of success factors in supplier development. International Journal of Logistics Economics and Globalisation, 4(4), 289-308.
Rafizadeh, Sh., Mohammadi Zanjirani, D. (2022) "Assessing Supplier Performance by Gray Data Envelopment Analysis with Application of Decision Making Preferences". Journal of Strategic Management in Industrial Systems, 17(59).
Rezaei, J., & Ortt, R. (2012). A multi-variable approach to supplier segmentation. International Journal of Production Research, 50(16), 4593-4611.
Rezaei, J., & Ortt, R. (2013). Multi-criteria supplier segmentation using a fuzzy preference relation based AHP. European Journal of Operational Research, 225(1), 75-84.
Rezaei, J., Wang, J., & Tavasszy, L. (2015). Linking supplier development to supplier segmentation using Best Worst Method. Expert Systems with Applications, 42(23), 9152-9164.
Routroy, S., & Kumar, C. S. (2015). Strategy for supplier development program implementation: a case study. International Journal of Services and Operations Management, 21(2), 238-264.
Routroy, S., & Kumar Pradhan, S. (2014). Benchmarking model of supplier development for an Indian gear manufacturing company. Benchmarking: An International Journal, 21(2), 253-275.
Routroy, S., Pradhan, S. K., & Sunil Kumar, C. V. (2016). Evaluating the implementation performance of a supplier development program. Asia Pacific Journal of Marketing and Logistics, 28(4), 663-682.
Routroy, S., & Sunil Kumar, C. V. (2014). Analyzing supplier development program enablers using fuzzy DEMATEL. Measuring Business Excellence, 18(4), 1-26.
Saghiri, S. S., & Mirzabeiki, V. (2021). Buyer-led environmental supplier development: Can suppliers really help it?. International Journal of Production Economics, 233, 107969.
Salimian, H., Rashidirad, M., & Soltani, E. (2017). A contingency view on the impact of supplier development on design and conformance quality performance. Production Planning & Control, 28(4), 310-320.
Shiralkar, K., Bongale, A., & Kumar, S. (2022). Issues with decision making methods for supplier segmentation in supplier relationship management: A literature review. Materials Today: Proceedings, 50, 1786-1792.
Svensson, G. (2004). Supplier segmentation in the automotive industry: A dyadic approach of a managerial model. International Journal of Physical Distribution & Logistics Management.
Talluri, S., Narasimhan, R., & Chung, W. (2010). Manufacturer cooperation in supplier development under risk. European Journal of Operational Research, 207(1), 165-173.
Tran, P. N. T., Gorton, M., & Lemke, F. (2021). When supplier development initiatives fail: Identifying the causes of opportunism and unexpected outcomes. Journal of Business Research, 127, 277-289.
Parkouhi, S. V., Ghadikolaei, A. S., & Lajimi, H. F. (2019). Resilient supplier selection and segmentation in grey environment. Journal of Cleaner Production, 207, 1123-1137.
Wagner, S. M. (2010). Indirect and direct supplier development: performance implications of individual and combined effects. IEEE Transactions on Engineering Management, 57(4), 536-546.
Wagner, S. M. (2006). Supplier development practices: an exploratory study. European journal of marketing, 40(5/6), 554-571.
Wagner, S. M. (2011). Supplier development and the relationship life-cycle. International Journal of Production Economics, 129(2), 277-283.
_||_
Akman, G. (2015). Evaluating suppliers to include green supplier development programs via fuzzy c-means and VIKOR methods. Computers & industrial engineering, 86, 69-82
Arroyo‐López, P., Holmen, E., & De Boer, L. (2012). How do supplier development programs affect suppliers? Insights for suppliers, buyers and governments from an empirical study in Mexico. Business Process Management Journal, 18(4), 680-707.
Asare, A. K., Brashear, T. G., Yang, J., & Kang, J. (2013). The relationship between supplier development and firm performance: the mediating role of marketing process improvement. Journal of Business & Industrial Marketing, 28(6), 523-532.
Askarian, B., Pourzarandi, E., Haghighat Monfared, J. (2021) Ranking of suppliers of drug supply chain suppliers by combining network analysis process techniques and fuzzy dimethyl. Strategic Management in Industrial Systems,16(58).
Awasthi, A., & Kannan, G. (2016). Green supplier development program selection using NGT and VIKOR under fuzzy environment. Computers & Industrial Engineering, 91, 100-108.
Bahiraei, A., Etemadi, K., & Gerami ASL, A. (2016). Comparison of Artificial Systems (ANN and ANFIS) and Logit Regression in Predicting Financial Bankruptcy of Companies Listed in Tehran Stock Exchange. Modern Marketing Research Quarterly, 2(21), 153-166. [in Persian].
Benton Jr, W. C., Prahinski, C., & Fan, Y. (2020). The influence of supplier development programs on supplier performance. International Journal of Production Economics, 230, 107793.
Blome, C., Hollos, D., & Paulraj, A. (2014). Green procurement and green supplier development: antecedents and effects on supplier performance. International Journal of Production Research, 52(1), 32-49.
Blonska, A., Storey, C., Rozemeijer, F., Wetzels, M., & de Ruyter, K. (2013). Decomposing the effect of supplier development on relationship benefits: The role of relational capital. Industrial Marketing Management, 42(8), 1295-1306.
Day, M., Magnan, G. M., & Moeller, M. M. (2010). Evaluating the bases of supplier segmentation: A review and taxonomy. Industrial Marketing Management, 39(4), 625-639.
Esmaeilzadeh, M., Olfat, L., Amiri, M., & Raeesi Vanani, I. (2021). Designing and regulating supplier development systems using ANFIS and meta-heuristic algorithms in the automotive industry. Production and Operations Management, 12(3), 93-117. [in Persian].
Fan, D., Xiao, C., Zhang, X., & Guo, Y. (2021). Gaining customer satisfaction through sustainable supplier development: The role of firm reputation and marketing communication. Transportation Research Part E: Logistics and Transportation Review, 154, 102453.
Friedl, G., & Wagner, S. M. (2016). Supplier development investments in a triadic setting. IEEE transactions on engineering management, 63(2), 136-150.
Glavee-Geo, R. (2019). Does supplier development lead to supplier satisfaction and relationship continuation? Journal of Purchasing and Supply Management, 25(3), 100537.
Paul, W. T., Semeijn, J., & Ernstson, S. (2010). Supplier satisfaction and commitment: The role of influence strategies and supplier development. Journal of purchasing and supply management, 16(1), 17-26.
Govindan, K., Kannan, D., & Noorul Haq, A. (2010). Analyzing supplier development criteria for an automobile industry. Industrial Management & Data Systems, 110(1), 43-62.
Guan, J., Zurada, J., & Levitan, A. (2008). An adaptive neuro-fuzzy inference system based approach to real estate property assessment. Journal of Real Estate Research, 30(4), 395-422.
Humphreys, P., Cadden, T., Wen-Li, L., & McHugh, M. (2011). An investigation into supplier development activities and their influence on performance in the Chinese electronics industry. Production Planning and Control, 22(2), 137-156.
Khan, Z., & Nicholson, J. D. (2014). An investigation of the cross-border supplier development process: Problems and implications in an emerging economy. International Business Review, 23(6), 1212-1222.
Kraljic, P. (1983). Purchasing must become supply management. Harvard business review, 61(5), 109-117.
Kumar, C. S., & Routroy, S. (2018). Modeling Supplier Development barriers in Indian manufacturing industry. Asia Pacific Management Review, 23(4), 235-250.
Kumar, C. S., & Routroy, S. (2014). Addressing the root cause impediments for supplier development in manufacturing environment. Procedia Engineering, 97, 2136-2146.
Kumar, P., Shankar, R., & Yadav, S. S. (2012). An analysis of supplier development issues in global context: an approach of fuzzy based modelling. International Journal of Logistics Systems and Management, 11(3), 407-428.
Lawson, B., Krause, D., & Potter, A. (2015). Improving supplier new product development performance: the role of supplier development. Journal of Product Innovation Management, 32(5), 777-792.
Lu, R. X., Lee, P. K., & Cheng, T. C. E. (2012). Socially responsible supplier development: Construct development and measurement validation. International Journal of Production Economics, 140(1), 160-167.
Mansouri, R; Torabi, H, (2015), Using Differential Evolution Algorithm for Optimizing Water Distribution Network (Case Study; Ismail-Abad Pressure Irrigation Network), Water and Soil Knowledge, 25(2/4), 81-95 [in Persian].
Marksberry, P. (2012). Investigating “The Way” for Toyota suppliers: A quantitative outlook on Toyota's replicating efforts for supplier development. Benchmarking: An International Journal, 19(2), 277-298.
Mizgier, K. J., Pasia, J. M., & Talluri, S. (2017). Multiobjective capital allocation for supplier development under risk. International Journal of Production Research, 55(18), 5243-5258.
Nellore, R., & Söderquist, K. (2000). Portfolio approaches to procurement: Analysing the missing link to specifications. Long range planning, 33(2), 245-267.
Olfat, L., Amiri, M., Raeesi Vanani, I., & Esmaeilzadeh, M. (2020). A two-dimensional model for Supplier Development’criteria using Meta-synthesis method. Industrial Management Studies, 18(58), 59-104. [in Persian].
Olfat, L., Amiri, M., Raeesi Vanani, I., & Esmaeilzadeh, M. (2019). Identifying and categoring supplier development-related activities in the automative industry. Journal of Industrial Management Perspective, 9(3, Autumn 2019), 9-54. [in Persian]
Mohebian, R; Riahi, M.A; Kadkhodai, A, (2019), Combination of neural, fuzzy and neural-fuzzy methods using continuous ant algorithm for detection of reservoir facies, Oil Research Journal. 98[in Persian].
Olsen, R. F., & Ellram, L. M. (1997). A portfolio approach to supplier relationships. Industrial marketing management, 26(2), 101-113.
Parasuraman, A. (1980). Vendor segmentation: An additional level of market segmentation. Industrial Marketing Management, 9(1), 59-62.
Routroy, S., & Pradhan, S. K. (2014). Analyzing the performance of supplier development: a case study. International Journal of Productivity and Performance Management.
Praxmarer-Carus, S., Sucky, E., & Durst, S. M. (2013). The relationship between the perceived shares of costs and earnings in supplier development programs and supplier satisfaction. Industrial Marketing Management, 42(2), 202-210.
Raafat, F., Judge, R., & Shrimali, L. (2012). Analysis of success factors in supplier development. International Journal of Logistics Economics and Globalisation, 4(4), 289-308.
Rafizadeh, Sh., Mohammadi Zanjirani, D. (2022) "Assessing Supplier Performance by Gray Data Envelopment Analysis with Application of Decision Making Preferences". Journal of Strategic Management in Industrial Systems, 17(59).
Rezaei, J., & Ortt, R. (2012). A multi-variable approach to supplier segmentation. International Journal of Production Research, 50(16), 4593-4611.
Rezaei, J., & Ortt, R. (2013). Multi-criteria supplier segmentation using a fuzzy preference relation based AHP. European Journal of Operational Research, 225(1), 75-84.
Rezaei, J., Wang, J., & Tavasszy, L. (2015). Linking supplier development to supplier segmentation using Best Worst Method. Expert Systems with Applications, 42(23), 9152-9164.
Routroy, S., & Kumar, C. S. (2015). Strategy for supplier development program implementation: a case study. International Journal of Services and Operations Management, 21(2), 238-264.
Routroy, S., & Kumar Pradhan, S. (2014). Benchmarking model of supplier development for an Indian gear manufacturing company. Benchmarking: An International Journal, 21(2), 253-275.
Routroy, S., Pradhan, S. K., & Sunil Kumar, C. V. (2016). Evaluating the implementation performance of a supplier development program. Asia Pacific Journal of Marketing and Logistics, 28(4), 663-682.
Routroy, S., & Sunil Kumar, C. V. (2014). Analyzing supplier development program enablers using fuzzy DEMATEL. Measuring Business Excellence, 18(4), 1-26.
Saghiri, S. S., & Mirzabeiki, V. (2021). Buyer-led environmental supplier development: Can suppliers really help it?. International Journal of Production Economics, 233, 107969.
Salimian, H., Rashidirad, M., & Soltani, E. (2017). A contingency view on the impact of supplier development on design and conformance quality performance. Production Planning & Control, 28(4), 310-320.
Shiralkar, K., Bongale, A., & Kumar, S. (2022). Issues with decision making methods for supplier segmentation in supplier relationship management: A literature review. Materials Today: Proceedings, 50, 1786-1792.
Svensson, G. (2004). Supplier segmentation in the automotive industry: A dyadic approach of a managerial model. International Journal of Physical Distribution & Logistics Management.
Talluri, S., Narasimhan, R., & Chung, W. (2010). Manufacturer cooperation in supplier development under risk. European Journal of Operational Research, 207(1), 165-173.
Tran, P. N. T., Gorton, M., & Lemke, F. (2021). When supplier development initiatives fail: Identifying the causes of opportunism and unexpected outcomes. Journal of Business Research, 127, 277-289.
Parkouhi, S. V., Ghadikolaei, A. S., & Lajimi, H. F. (2019). Resilient supplier selection and segmentation in grey environment. Journal of Cleaner Production, 207, 1123-1137.
Wagner, S. M. (2010). Indirect and direct supplier development: performance implications of individual and combined effects. IEEE Transactions on Engineering Management, 57(4), 536-546.
Wagner, S. M. (2006). Supplier development practices: an exploratory study. European journal of marketing, 40(5/6), 554-571.
Wagner, S. M. (2011). Supplier development and the relationship life-cycle. International Journal of Production Economics, 129(2), 277-283.
