طراحی و ارزیابی یک نظریه داده بنیاد برای توسعه نوآوری ارزش از سطح درون سازمانی به زنجیره تامین
محورهای موضوعی : مدیریت صنعتی
Ebrahim Rasti Borazjani Faghat
1
,
Naser Khani
2
,
Akbar Alem Tabriz
3
1 - Department of Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran
2 - Department of managment, Najafabad Branch,Islamic Azad University,Najafabad,Iran.
3 - Department of Management, Shahid Beheshti University, Tehran, Iran.
کلید واژه: نظریه داده بنیاد, نوآوری ارزش مشارکتی, نوآوری ارزش, زنجیره تامین,
چکیده مقاله :
یکی از رویکردهای نوین که می توان با استفاده از آن اثربخشی و کارایی زنجیره تامین را افزایش داد، نوآوری ارزش مشارکتی در زنجیره تامین است. تفاوت بین نوآوری ارزش و نوآوری ارزش مشارکتی، سطح فعالیت آنهاست. با وجود اینکه برخی پژوهش ها اقدام به بیان اهمیت نوآوری ارزش در بخش های مختلف سازمان و تا حدی معرفی نوآوری ارزش مشارکتی نموده اند، تا کنون پژوهشی در زمینه ارائه یک چهارچوب و یا مدل برای مدیریت نوآوری ارزش در سطوح بین سازمانی انجام نشده است. هدف اصلی از تحقیق حاضر، پر کردن این شکاف تحقیقاتی بوده است. در این تحقیق آمیخته با انجام مصاحبه های نیمه ساختاریافته با مدیران پتروشیمی و نخبگان آکادمیک داده های مورد نیاز جمع آوری و به روش نظریه داده بنیاد برساختی، تحلیل شده اند. انتخاب نمونه ها بر اساس اصول روش نظریه داده بنیاد به روش هدفمند انجام شد. پایایی نتایج از طریق محاسبه دو شاخص ارزیابی و تائید گردیده است. پس از تحلیل داده ها به وسیله نرم افزار مکس‌کیو‌دی‌ای، نظریه ای برای مدیریت نوآوری ارزش مشارکتی در زنجیره تامین پیشنهاد شده است. نظریه پیشنهادی نشان می دهد که چگونه می توان از طریق افزایش انطباق، بهبود ارتباطات، افزایش همکاری، افزایش اعتماد، افزایش تعهد، وابستگی متقابل در عین حفظ استقلال و به طور همزمان کاهش هزینه ها به نوآوری ارزش مشارکتی در زنجیره تامین دست یافت. پس از طراحی نظریه، ابعاد آن از طریق تلفیق رویکرد نظریه داده بنیاد با روش دلفی مورد ارزیابی و تائید قرار گرفت.
چکیده انگلیسی:
One of the new approaches that can be used to increase the effectiveness & efficiency of the supply chain is the Shared Value Innovation in the supply chain. The difference between value innovation and shared value innovation is their level of activity. Although some research has emphasized the importance of value innovation in different parts of the organization & to some extent introduces Shared Value Innovation, so far no research has been conducted to provide a framework or model for managing Value Innovation in inter-organizational levels. The main purpose of the present study was to fill this research gap. In this mixture study, semi-structured interviews with petrochemical managers & academic experts were conducted & analyzed using constructive Grounded theory. Samples were selected by purposive sampling, based on the principles of Grounded theory approach. The reliability of the results is confirmed by calculating two evaluation indices. After analyzing the data using MaxQDA software, a framework for managing Shared Value Innovation in the supply chain has been proposed. The proposed theory shows how to achieve Shared Value Innovation through increasing adoption, improving communication, improving collaboration, enhancing trust, enhancing the commitment, enhancing interdependence while maintaining the independence, & simultaneously reducing costs. After designing the theory, its dimensions were evaluated and confirmed by combining the foundation data theory approach with the Delphi method.
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Acar, A. Z. (2020). The mediating role of value innovation between market orientation and business performance: evidence from the logistics industry. International Journal of Business Innovation and Research, 21(4), 540-563.
Ali, Y. H., Wright, N., Charnock, D., Henshaw, H., & Hoare, D. (2020). Protocol: Applications of qualitative grounded theory methodology to investigate hearing loss: protocol for a qualitative systematic review. BMJ Open, 10(4).
Amar, H., & Haag, M. (2017). Exploring the Critical Success Factors of Virtual-Agile IT Projects: A Grounded Theory Study. International Journal of Innovation, Management & Technology, 8(6), 427-434.
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Gunasekaran, A., Patel, C. & Mcgaughey, R. (2004). A framework for supply chain performance measurement. International journal of production economics, 87(3): 333-347.
Haji Gholam Saryazdi, A., & Ghavidel, M. (2018). Waste management in a wire & cable company through system dynamics approach. International Journal of Quality & Reliability Management, 35(7): 1445-1458.
Henrike, H., W. & Schultz, C. (2014). ‘The impact of health care professionals' service orientation on patients innovative behavior’, Health Care Management Review, 39(4): 329–339.
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Hinterhuber, A. & Liozu, S. M. (2014). Is innovation in pricing your next source of competitive advantage? Business Horizons, 57(3): 413-423.
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Hsu, Y., Hsu, L. & Yeh, C.-W. (2010). A cross-cultural study on consumers level of acceptance toward marketing innovativeness. African Journal of Business Management, 4(6): 1215-1228.
Huber, F., Herrmann, A. & Morgan, R. (2001). Gaining competitive advantage through customer value oriented management. Journal of consumer marketing, 18(1): 41-53.
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Johnsen, T. E. (2009). Supplier involvement in new product development & innovation: Taking stock & looking to the future. Journal of Purchasing & Supply Management, 15(3): 187-197.
Joiner, B. L., Reynard, S. & Ando, Y. (1994). Fourth generation management: The new business consciousness, McGraw Hill Professional, New York.
Kalaian, S., & Kasim, R. M. (2012). Terminating sequential Delphi survey data collection. Practical Assessment, Research, & Evaluation, 17(1), 5.
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