Sociological Evaluation of the Effect of Advertisement on the Amount and Kind of Consumption among Iranian Women
Subject Areas : Iranian Sociological ReviewTalieh Khademian 1 , Nayereh Mobarakifard 2
1 - Department of Sociology, Tehran North Branch, Islamic Azad University, Tehran, Iran
2 - Department of Sociology, Tehran North Branch, Islamic Azad University, Tehran, Iran
Keywords: Advertisement, tendency for beauty, cultural capital, social base,
Abstract :
Today, commercial advertisements are emerged all around the world. They include radio, TV,magazines and newspapers. As it is obvious, advertisement is considered as a live process, an economic activity,industry or profession, and also it is a part of media’s content. Advertisement is a social organization which hasno effect on the people, structures, culture and whole community. In this paper we have tried to investigate thereasons of the effects of advertisement on the amount and kind of production consuming by Iran’s girls andwomen from the view point of sociology. Commercial advertisement’s concept internationally, is to giveinformation and massages to people, which has been produced in the 18s and 19s and specially 20s. In thisstudy, we have used survey method, in which we have applied a questionnaire along with interview. The casestudies are Tehran University students from the Northern Tehran unit. Case study was a group of girl students ofthe BA level of social science major; the number of students was 4000, which were selected randomly. In thisstudy, the main aim is to realize that, whether advertisement would have effect on the women’s consumption; ifso, to what extent it is. The aim of this study is to sociological investigation of effects of advertisement on thewomen consumption.