The Role of Potentials of Islamic Azad University of Fars Province (Marvdasht Unit) in Creating Tourist Attractions

Subject Areas : Iranian Sociological Review

Mastoureh Ezzatzadeh ¹ , Mohammad Reza Mostejir ²

1 - Assistant Professor and Faculty Member, Department of Media Management, West Tehran Branch, Islamic Azad University, Tehran, Iran
2 - M.A. Student of Cultural Management, West Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2022-04-16 Accepted : 2022-06-16 Published : 2022-06-01

Keywords: Tourism potential of Islamic A, tourist attractions, creation of tourist attraction,

Abstract :

Due to its direct and beneficial impact on the social, economic, cultural, and educational activities of nations, the tourism business is of utmost significance in the modern world. Travel by visitors to each other's countries is the primary means through which cultural exchanges occur. As a good example of this diversity, the Islamic Azad University of Marvdasht has been able to take meaningful steps in several scientific and cultural sectors. Contribute to the advancement of the scientific and cultural growth of society at the municipal, regional, national, and even worldwide levels. The focus of (Marvdasht Branch) is to attract visitors. In this survey-based study, the capacities of the Islamic Azad University of Fars Province (Marvdasht Branch) are examined. Students and university administrators of the Islamic Azad University of Fars Province, Marvdasht Branch; Tourists and managers of the General Directorate of Cultural Heritage, Handicrafts, and Tourism of Fars Province comprise the statistical population of the current research. To evaluate the study hypotheses, a researcher-made questionnaire, a one-sample t-test, and SPSS software were used. The sample size was calculated using Cochran's formula, and 392 individuals were picked using a cluster sampling approach. The findings demonstrated that the cultural potential of Marvdasht city and the tourism facilities of the Islamic Azad University of Fars Province (Marvdasht branch) have a significant influence in drawing visitors to this city.