List of articles (by subject) Marketing

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• Open Access Article
  • Abstract Page
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  1 - Antecedents and Consequences of Brand Engagement in Social Networks: A Meta-Analysis
  zahra Atf Fariz Taheri Kia Kambiz Heidarzadeh Hanzaei
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
  Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Effective Environmental Factors On Moral Marketing In Pharmaceutical Industry