Endogenous Development; an Alternative for De-escalation of Identity Crisis among Iranian Women and Their Houses

Subject Areas : Urban Design

Masoomeh Yaghoobi Sangherchi ¹ , Seyed Gholamreza Islami ²

1 - Ph.D. Candidate, Department of Art and Architecture, Science and Research Branch, Islamic Azad University, Tehran, Iran.
2 - Associate Professor, School of Architecture, University College of Fine Arts, University of Tehran.

Received: 2013-11-03 Accepted : 2014-01-04 Published : 2014-06-01

Keywords: Endogenous development, Woman, House, Modernity, consumption,

Abstract :

Nowadays, huge tendency to fashion and consumerism could be assumed as the origin of identitycrisis among women and in their houses. This phenomenon is like a veil between man and the fact of his human being.Given that the physical properties of man-made environments (house) are influenced by human properties and, in return,have an important role in giving identity to their audience, identification of different dimensions of these propertiescan be useful in the creation of physical environment with the goal of overwhelming such a crisis. In this study, theroots and effects of the tendency toward fashion and consumerism were explored. It is believed that modernism andmaterialism are the main causes for the current crisis. At the second stage, to understand the nature of relationshipbetween humans and their environments, theories from semiotics, phenomenology, and semantics were studied. Afterreviewing many sources, it was found out that self awareness is the only way to promote women and their houses’identities. Finally, using a logical reasoning method, among all reviewed approaches, Endogenous Development Modelwas confirmed as the best approach to getting out of the kind of crisis explained above. According to the findings, thisapproach can pave the ground for inhabitants’ growth in addition to creating valuable places with their unique identity.

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