How should Rural Women's Enterprises Be Developed and Promoted?

Subject Areas : Environmental policy and management

Reza Movahedi ¹ , Masoud Samian ² , Khalil Mirzai ³ , Adel Esmaili Saloomahalleh ⁴

1 - Assistant Professor Agricultural Extension and Education Department, Bu-Ali- Sina University, Hamedan, Iran
2 - M.Sc. Student, Agricultural Extension and Education Department, Bu-Ali Sina University, Hamedan, Iran
3 - M.Sc. Student, Agricultural Extension and Education Department, Bu-Ali Sina University, Hamedan, Iran
4 - M.Sc. Student, English Language Education Department, Islamic Azad University, Takestan Branch, Takestan, Iran

Received: 2015-08-29 Accepted : 2015-08-29 Published : 2012-12-01

Keywords: consumers, Tendency to Pay For, organic products, Green Chicken,

Abstract :

This study was a qualitative research which was done by a case study approach. The samples were chosen from rural development experts of Hamedan Province during a snowball sampling process. The data were collected by the semistructured interviews. The data collection was done by faceto- face interviews, after the interview questions guide was determined. The theoretical saturation was attained by interviewing 25 respondents and at this point the interview process was laid off. The qualitative analysis of interviews was done by a content analysis method. The results showed that in order to develop and promote the rural women enterprises not only financial, domestic, managerial, educational and cultural supports are needed but some approaches like culturalization and educational programs are vital too.