Evaluation of Export Models of Agricultural Products in the North of Zanjan

Subject Areas : Strategic planning

رضا نوروزی ¹ , نبی اله محمدی ² , ابوالفضل مقدم ³

1 - دانشجوی دکتری مدیریت بازرگانی، واحد زنجان، دانشگاه آزاد اسلامی، زنجان، ایران
2 - استادیار گروه مدیریت، واحد زنجان، دانشگاه آزاد اسلامی، زنجان، ایران
3 - استادیار گروه مدیریت، واحد زنجان، دانشگاه آزاد اسلامی، زنجان، ایران

Received: 2022-12-22 Accepted : 2023-06-13 Published : 2023-09-01

Keywords: "Marketing", "Agricultural products" "Export development", " Innovation", "Production",

Abstract :

Today, export growth for countries is a key to re-creating the economy. Export development is at the top of government priorities and policies in almost all developing countries. Furthermore, there is ever-increasing attention to the importance of exports in developed countries. The purpose of this research is to provide a strategic model for the development of the export of agricultural products in Tarom city and to provide a conceptual model for the development of the export of agricultural products. To collect data, semi-structured interviews were used, and data analysis was carried out using the Strauss and Corbin method. The sampling was done with the benefit of targeted and snowball methods, based on which interviews were conducted with prominent experts in exporting agricultural products. The results of the data analysis obtained from the interviews, during open, central and selective coding processes, resulted in a strategy for developing agricultural products export based on database theorizing. Based on the systematic approach in the database theory, the identified codes were placed in six core classes. The results of the research showed that the causal factors include factors affecting production, institutional factors (government, legal and legal), marketing and sales, economic, financial and banking factors and competitive factors; Background factors including infrastructural and logistical factors, scientific, technological and knowledge factors (innovation); Intervening factors (cultural factors, political and international factors), strategies (short-term, medium-term and long-term) and consequences including financial and non-financial consequences at both macro and micro levels; affect the development of export of agricultural products.