شناسایی و رتبه‌بندی عوامل مؤثر بر تصمیم‌گیری سهامداران جهت سرمایهگذاری در بازار بورس ایران
محورهای موضوعی : مهندسی مالیفاطمه خاکساریان 1 , کیهان آزادی 2 , سید مظفر میربرگ کار 3
1 - گروه مدیریت، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران
2 - گروه مدیریت، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران
3 - گروه مدیریت، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران
کلید واژه: روش دلفی فازی, عوامل کلان اقتصادی, سرمایهگذاری در بورس, عوامل روانی و رفتاری, عوامل مالی و حسابداری, عوامل فنی و سیاسی,
چکیده مقاله :
سهامداران به عنوان بازیگران مهم بورس در موقع خرید یا فروش سهام بررسی‌های وسیعی انجام می‌دهند. . با این رویکرد در این مطالعه تلاش شده است تا فاکتورهای اثرگذار بر تصمیم‌گیری سهامداران جهت سرمایهگذاری در بورس ایران شناسایی و رتبه‌بندی شوند. جهت رسیدن به این هدف اطلاعات مورد نیاز به صورت پیمایشی و با طراحی پرسشنامه از سرمایهگذاران، صاحب‌نظران و متخصصان فعال در بورس اوراق بهادار ایران برای سال 1398 جمع‌آوری و در چارچوب روش دلفی فازی تحلیل شدند. نتایج حاصل از مطالعه نشان داد متغیرهای نرخ ارز ، بازده بازارهای موازی و نرخ سود بانکی مهم‌ترین عوامل کلان اقتصادی هستند که بر تصمیم‌گیری سهامداران در بورس اثر می‌گذارند. ضمن آن که از میان عوامل روانی و رفتاری نیز سه متغیر رفتار توده‌وار، اخبار رسمی و غیررسمی از مجامع شرکت‌ها و نظر کارگزاران و شرکتهای مشاوره سرمایهگذاری بیشترین تأثیر را بر تصمیم‌گیری سهامداران در بورس ایران داشته‌اند. در نهایت نیز نتایج نشان داد سود هر سهم حجم معاملات سهم و نقدشوندگی سهام سه عامل مالی و حسابداری و نیز متغیرهای تحولات سیاسی داخل ، تحلیلهای تکنیکال و مناسبات سیاسی با سایر کشورها سه عامل فنی و سیاسی هستند که بیشترین اهمیت را بر تصمیم‌گیری سهامداران بورس ایران دارند.
Shareholders as key players in a stock exchange make extensive reviews when buying or selling shares. .This study attempts to identify and rank the factors influencing shareholders' decision to invest in the Iranian stock market.To achieve this goal, the required information was collected by surveying and designing a questionnaire from investors, experts and experts in the Iranian Stock Exchange for the year 1398 and analyzed in the framework of fuzzy Delphi method.The results showed that exchange rate variables, parallel market returns and bank interest rates are the most important macroeconomic factors that influence stockholders' decision-making in the stock market.In addition, among the psychological and behavioral factors, three variables of mass behavior, formal and informal news from corporate assemblies, and the opinion of investment advisers and investment firms have had the greatest impact on shareholder decision making in the Iranian stock exchange.Finally, the results showed that earnings per share, share trading volume and liquidity of the three financial and accounting factors as well as the variables of internal political developments, technical analysis and political relations with other countries are the three technical and political factors that are most important in the decision making of the Iranian stock market shareholders..
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