تبیین تاثیر ویژگی های شخصیتی بر سوگیری های رفتاری متخصصان مالی در ایران
محورهای موضوعی : پژوهش های مالی و رفتاری در حسابداریلیلا رئیسی 1 , حمید رستمی جاز 2 , مرتضی باوقار 3
1 - دانشجوی دکتری حسابداری، واحد بندرعباس، دانشگاه آزاد اسلامی، بندرعباس، ایران
2 - استادیار گروه حسابداری و مدیریت مالی، واحد بندرعباس، دانشگاه آزاد اسلامی، بندرعباس، ایران.
3 - استادیار گروه حسابداری و مدیریت مالی، واحد بندرعباس، دانشگاه آزاد اسلامی، بندرعباس، ایران
کلید واژه: ویژگی های شخصیتی, سوگیری های رفتاری, رفتار تحمل ریسک,
چکیده مقاله :
عوامل روانی و رفتاری تصمیمات مالی را هدایت می کنند امور مالی رفتاری توضیح می دهد که چگونه عوامل روانی بر ادراک، رفتار، تصمیم گیری و عملکرد بازار متعاقب سرمایه گذاران تأثیر می گذارد. تصمیم گیری سرمایه گذار شامل عوامل روانشناختی، بیولوژیکی و جامعه شناختی است. جمعیت شناسی سرمایه گذاران ممکن است بر توانایی های تصمیم گیری ادراک و نگرش ریسک و ویژگی های شخصی آنها تأثیر بگذارد. شخصیت یک فرد نقش مهمی در تصمیم گیری دارد که پیامدهای مختلفی را برای تصمیم گیرندگان بخصوص متخصصان مالی در ایران داشته باشد. از این رو پژوهش حاضر سعی دارد با بررسی چگونگی تأثیر عوامل شخصیتی بر سوگیری های رفتاری، به نظریه چشم انداز کمک کند. روش تحقيق حاضر، بر اساس هدف از نوع تحقيق كاربردي است و بر اساس نحوهي گردآوري دادهها از نوع روش توصيفي از شاخه پيمايشي محسوب ميشود. بر اين اساس با طراحی و توزیع پرسشنامه میان 132 نفر از متخصصان مالی در سطح شهر تهران که به روش تصادفی ساده انتخاب شدند به مطالعه میدانی پرداخته شده است. داده ها پس از گردآوری با استفاده از تکنیک مدلسازی معادلات ساختاری بکمک نرم افزار لیزرل مورد تجزیه و تحلیل قرار گرفتند. نتایج تحلیل ها در مجموع نشان داد ویژگی های شخصیتی و مولفه های آن (روان رنجوری، برون گرایی، گشودگی، وجدان و قابلیت سازگاری) بر سوگیری های رفتاری تاثیر مثبت و معنی داری داشته اند.
Psychological and Behavioral Factors Drive Financial Decisions Behavioral finance explains how psychological factors influence investors' perceptions, behavior, and decision-making, and subsequent market performance. Investor decision-making includes psychological, biological and sociological factors. Investors' demographics may influence their decision-making abilities, risk perception and attitude, and their personal characteristics. A person's personality plays an important role in making decisions that have different consequences for decision makers, especially financial professionals in Iran. Therefore, the present research tries to contribute to the perspective theory by examining how personality factors affect behavioral biases. The present research method is based on the purpose of applied research and based on the method of data collection, it is considered a descriptive method of the survey branch. Based on this, a field study was conducted by designing and distributing a questionnaire among 132 financial professionals in Tehran city, who were selected by simple random method. After collecting the data, they were analyzed using the structural equation modeling technique with the help of Laserl software. The results of the analysis showed that personality traits and its components (neuroticism, extroversion, openness, conscientiousness and adaptability) had a positive and significant effect on behavioral biases
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