بررسی تأثیر قابلیت یکپارچگی و چابکی استراتژیک بر عملکرد شرکت با نقش میانجی نوآوری مدل کسب و کار

محورهای موضوعی : مدیریت کسب و کار

محمدرضا رخیده ^{1 *} , شاهرخ بیگی ²

1 - گروه سیاست گذاری بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه گیلان، گیلان، ایران
2 - گروه سیاست گذاری بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه گیلان، گیلان، ایران

تاریخ دریافت : 1404/03/26 تاریخ پذیرش : 1404/06/08 تاریخ انتشار : 1404/04/01

کلید واژه: کلیدواژه‌ها: چابکی استراتژیک, قابلیت یکپارچگی, عملکرد شرکت, شرکت‌های صادراتی, نوآوری مدل کسب و کار,

چکیده مقاله :

هدف: امروزه تغییرات بنیادین و تحول‎‌آفرین حاکم بر فضای کسب و کار، شرکت‌ها را به منظور حفظ عملکرد برتر در بلندمدت با چالش‌هایی روبرو ساخته است. از این رو، پژوهش‌های مدیریت استراتژیک توجه فزاینده‌ای به چگونگی بهبود عملکرد شرکت در محیط پویا داشته­اند. در همین راستا در پژوهش حاضر تأثیر قابلیت یکپارچگی و چابکی استراتژیک بر عملکرد شرکت با نقش میانجی نوآوری مدل کسب و کار شرکت بررسی شده است.  روش: تحقیق حاضر از نظر هدف، کاربردی و از جهت شیوه­ی گردآوری داده­ها، توصیفی-پیمایشی است، زیرا متغیرها را در نمونه آماری مطالعه شده توصیف می­کند. جامعه آماری پژوهش، شرکت‌های صادراتی استان بوشهر می­باشد. برای تعیین حجم نمونه از نرم‌افزار G-Power نسخه 1,3، تجزیه و تحلیل داده‌ها از نرم‌افزار Smart PLS و گردآوری داده‌ها از پرسشنامه‌های استاندارد استفاده شده است. یافته‌ها: بررسی نتایج آماری پژوهش نشان داد که متغیرهای قابلیت یکپارچگی و چابکی استراتژیک بر نوآوری مدل کسب و کار و عملکرد شرکت تأثیر مثبتی دارند. همچنین نوآوری مدل کسب و کار نیز با تأثیر مثبت بر عملکرد شرکت، ارتباط بین دو متغیر مستقل پژوهش با متغیر وابسته را میانجی می‌کند. نتیجه‌گیری: در محیط پویا، شرکت­ها از قابلیت یکپارچگی برای ایجاد مزیت رقابتی منحصربه فرد از طریق مدل نوآوری در کسب و کار استفاده می­کنند. ترکیبی موثر از قابلیت­های مختلف می­تواند انطباق فرآیندهای فعلی کسب و کار با شرایط متغیر فراهم آورد به نحوی که محصولات و خدمات جدید بتوانند توسط مشتریان پذیرفته شوند. همچنین چابکی استراتژیک، آمادگی شرکت در آینده و پیش بینی­های قدرتمند را برای تبدیل شدن به عملکرد برتر در صنعت، دستیابی به سودآوری بالاتر و  دستیابی به رشد سرمایه گذاری در بازار را به همراه دارد.

چکیده انگلیسی:

Objective: Today, fundamental and transformative changes in the business environment have presented companies with challenges in maintaining superior performance in the long term. Therefore, strategic management research has paid increasing attention to how to improve company performance in a dynamic environment. In this regard, the present study examines the impact of strategic integration and agility on company performance with the mediating role of company business model innovation. Method: The present study is applied in terms of purpose and descriptive-survey in terms of data collection method, because it describes the variables in the studied statistical sample. The statistical population of the study is the export companies of Bushehr province. G-Power software version 1.3 was used to determine the sample size, Smart PLS software was used to analyze the data, and standard questionnaires were used to collect the data. Findings: The statistical results of the study showed that the variables of integration capability and strategic agility have a positive effect on business model innovation and company performance. Also, business model innovation, with a positive effect on company performance, mediates the relationship between the two independent variables of the study and the dependent variable. Conclusion: In a dynamic environment, companies use integration capabilities to create a unique competitive advantage through business innovation models. An effective combination of different capabilities can provide adaptation of current business processes to changing conditions so that new products and services can be accepted by customers. It also brings strategic agility, future-ready company and strong forecasts to become a top performer in the industry, achieve higher profitability and achieve market investment growth.

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