Studying Social-Economic Factors on Marketing Fruit Packaging s from Viewpoint of Experts Tehran Municipality Fruit and Vegetable Market Organization

Subject Areas : Agriculture Marketing and Commercialization

Azita Zand ¹ (Department of Agriculture,Islamshahr Branch, Islamic azad university,Islamshahr, Iran)
Mohammad Mohammadi ² (Department of Agriculture,Islamshahr Branch, Islamic azad university,Islamshahr, Iran)
Masoumeh Arfaee ³ (Department of Agriculture,Ashtian Branch, Islamic azad university,Ashtian, Iran)
Mansour Hatami ⁴ (Department of Agriculture,Islamshahr Branch, Islamic azad university,Islamshahr, Iran)

Received: 2018-01-26 Accepted : 2018-01-26 Published : 2018-01-01

Keywords: Marketing, Social- Economic Factors, Fruit packaging s, Experts Tehran municipality Fruit and Vegetable Market Organization,

Abstract :

The purpose of this research is studying social-economic factors on marketing fruit packaging s from viewpoint of experts Tehran municipality fruit and vegetable market organization. The present research from viewpoint of type of research is classified as applied research and its methodology is descriptive- correlation. Statistical society of this research consist of 150 experts Tehran municipality fruit and vegetable market organization; in which, 108 persons were selected as volume sample with simple random sampling method. The calculated alpha for questionnaire of current research is 0.79 and the research data show that there is positive-significant relationship between social-economic factors and marketing fruit packaging s by experts Tehran municipality fruit and vegetable market organization