@article{
  author = {Ghafourian Shagerdi, Amir, Shirvani Moghaddam, Sepideh},
  title = {The Effect of Culture on Brand Loyalty Mediated by the Role of Brand Performance and Brand Identity
(A Case Study of Five-star Hotels in Mashhad)},
  journal = {Geographical Journal of Tourism Space},
  year = {2021},
  volume = {10},
  number = {40},
  pages = {47-64},
  doi = {}
}