@article{
  author = {Khanzadi, Fatemeh, Ohadi, Fereydoun},
  title = {Specifying the Saturation Point of Advertising Budget Using Ideal Planning Model},
  journal = {Journal of Industrial Strategic Management},
  year = {2016},
  volume = {5},
  issue = {1},
  pages = {43-50},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/980508}
}