TY  - JOUR
AU  - Khanzadi, Fatemeh
AU  - Ohadi, Fereydoun
TI  - Specifying the Saturation Point of Advertising Budget Using Ideal Planning Model
JO  - Journal of Industrial Strategic Management
VL  - 5
IS  - 1
SP  - 43
EP  - 50
PY  - 2016
DO  - 
ER  -