@article{
  author = {Raissifar, K., Bakhtiari, H., Taheri, M.},
  title = {Effects of Brand Experiences on the Customers Willingness to Pay More},
  journal = {Journal of Industrial Strategic Management},
  year = {2014},
  volume = {3},
  issue = {1},
  pages = {15-28},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/980477}
}