TY - JOUR AU - Fakhimi Azar, Sirous AU - Akbari Vaneabad, Morteza AU - Rasouli, Reza TI - Investigating the Effect of Marketing Mix (4P) on the Sales Increase of Waterheaters Produced by Ghaynar Khazar Compay in Tabriz JO - The Journal of Productivity Management VL - 5 IS - 1 SP - 79 EP - 106 PY - 2011 DO - ER -