%0 Journal Article %A Sadeghi, Mousa, Sobhani, Mahammad Sadegh, Rahnavard, FarajAllah %T Analyzing the Effectiveness of Marketing Information Systems on Strategic Planning Efficiency: Case study of banks %J The Journal of Productivity Management %V 5 %N 3 %P 25-52 %D 2011 %R %U https://sanad.iau.ir/fa/Article/975954