%0 Journal Article
%A shirmohammadi, yazdan, Abyaran, Parisa, hashemi baghi, zeinab, Taleghani, Gholamreza
%T The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification  (Case study of Tabriz leather)
%J The Journal of Productivity Management
%V 14
%N 1
%P 117-142
%D 2020
%R 10.30495/qjopm.2020.1864088.2398
%U https://sanad.iau.ir/fa/Article/974322