TY  - JOUR
AU  - Elmi, Bijan
AU  - Ramezani, Mojtaba
TI  - The sociological study of effective tactics on viral marketing and its effect on 
purchasing behavior (Case study of Refah chain stores of East Azerbaijan province)
JO  - Sociological studies
VL  - 4
IS  - 10
SP  - 125
EP  - 137
PY  - 2011
DO  - 
ER  -