@article{ author = {Rauf, Nurhayati, Padhil, Ahmad, Yulyanda, Ade}, title = {Analysis of the influence of price and product performance, on the decision of heavy equipment customer buying excavator products ABC PT. XYZ}, journal = {Journal of Optimization in Industrial Engineering}, year = {2023}, volume = {16}, issue = {1}, pages = {141-145}, doi = {10.22094/joie.2023.1976079.2026}, url = {https://sanad.iau.ir/fa/Article/951077} }