TY  - JOUR
AU  - Rahchamani, Ahmad
AU  - Salimi, Sudeh
TI  - Exploring the Effect of Customer Equity on the Formation of
 Chain Restaurant Brand
JO  - Journal of Development & Evolution Mnagement
VL  - 6
IS  - 18
SP  - 71
EP  - 80
PY  - 2014
DO  - 
ER  -