@article{
  author = {Rahchamani, Ahmad, Salimi, Sudeh},
  title = {Exploring the Effect of Customer Equity on the Formation of
 Chain Restaurant Brand},
  journal = {Journal of Development & Evolution Mnagement},
  year = {2014},
  volume = {6},
  number = {18},
  pages = {71-80},
  doi = {}
}