%0 Journal Article
%A Bekr, Samira, Mehrani, Hormoz, Tootian, Seddighe, Qorban Hosseini, Masoud
%T Designing New Strategic Reference Points for Elucidating Lock-In Marketing Strategy Using Thematic Analysis
%J Journal of System Management
%V 10
%N 1
%P 173-187
%D 2024
%R 10.30495/jsm.2023.1992202.1852
%U https://sanad.iau.ir/fa/Article/918271