@article{
  author = {Bekr, Samira, Mehrani, Hormoz, Tootian, Seddighe, Qorban Hosseini, Masoud},
  title = {Designing New Strategic Reference Points for Elucidating Lock-In Marketing Strategy Using Thematic Analysis},
  journal = {Journal of System Management},
  year = {2024},
  volume = {10},
  number = {1},
  pages = {173-187},
  doi = {10.30495/jsm.2023.1992202.1852}
}