@article{
  author = {Kaveh, Mojtaba, Saeida Ardekani, Saeid, Tabatabaeenasab, Seyed Mohammad},
  title = {Marketing Strategy Evaluation by Integrating Dynamic Systems Modeling and Network Data Envelopment Analysis},
  journal = {Journal of System Management},
  year = {2020},
  volume = {6},
  number = {1},
  pages = {19-34},
  doi = {10.30495/jsm.2020.673643}
}