TY - JOUR AU - adib, yousof AU - rouholamini, mehdi AU - Gholipoor Fereydoni, Shahrbanou TI - Investigating and prioritizing social marketing factors affecting the promotion of digital product sales using the best-worst (BWM) technique. JO - Journal of Iranian Social Development Studies VL - 16 IS - 4 SP - 93 EP - 104 PY - 2024 DO - ER -