TY  - JOUR
AU  - Hassanzadeh, M.
AU  - Ghadiri, A.
TI  - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
JO  - Jounal of Marketing Management
VL  - 5
IS  - 1
SP  - 193
EP  - 225
PY  - 2010
DO  - 
ER  -