%0 Journal Article
%A Neisi, A. H., Ghanavati, M.
%T The Attractiveness of  Personalized Services for Mobile Users and Its Effect on the Service Providers Switching Behavior of the Customers
%J Jounal of Marketing Management
%V 6
%N 1
%P 145-166
%D 2011
%R 
%U https://sanad.iau.ir/fa/Article/811894