@article{ author = {Mahdieh, O., Chubtarash, N.}, title = {Consumer Involvement and Purchase Decision (Cell Phone as a Case Sstudy)}, journal = {Jounal of Marketing Management}, year = {2014}, volume = {9}, issue = {1}, pages = {131-151}, doi = {}, url = {https://sanad.iau.ir/fa/Article/811884} }