TY  - JOUR
AU  - Mahdieh, O.
AU  - Chubtarash, N.
TI  - Consumer Involvement and Purchase Decision (Cell Phone as a Case Sstudy)
JO  - Jounal of Marketing Management
VL  - 9
IS  - 1
SP  - 131
EP  - 151
PY  - 2014
DO  - 
ER  -