@article{
  author = {Yousefi Darestani, S., Najafi, A. A., Setak, M.},
  title = {Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry},
  journal = {Jounal of Marketing Management},
  year = {2014},
  volume = {9},
  number = {4},
  pages = {115-132},
  doi = {}
}