TY  - JOUR
AU  - Mahmoudi  Maymand, M.
AU  - Harandi, A.
TI  - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
JO  - Jounal of Marketing Management
VL  - 9
IS  - 2
SP  - 111
EP  - 125
PY  - 2014
DO  - 
ER  -