TY  - JOUR
AU  - Dalvi, M. R.
AU  - Kadkhodayi, M.
TI  - Study Relationship between Usage Marketing Metrics from Innovation View and Achievement of Objective for Customer Relationship Management Based on Gartner’s Model in Isfahan Sepah Bank
JO  - Jounal of Marketing Management
VL  - 7
IS  - 4
SP  - 97
EP  - 113
PY  - 2012
DO  - 
ER  -