%0 Journal Article
%A Soleymani, H.
%T Investigation of the Effects of Hedonic Value and Utilitarian Value on  General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar)
%J Jounal of Marketing Management
%V 7
%N 2
%P 85-103
%D 2012
%R 
%U https://sanad.iau.ir/fa/Article/811830