@article{
  author = {Soleymani, H.},
  title = {Investigation of the Effects of Hedonic Value and Utilitarian Value on  General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar)},
  journal = {Jounal of Marketing Management},
  year = {2012},
  volume = {7},
  number = {2},
  pages = {85-103},
  doi = {}
}