TY  - JOUR
AU  - Tazari, N.
AU  - Bolourian Tehrani, M.
TI  - A Study on the Critical Success Factors in Customers Relationship Management (Case Study: Saman Insurance Company)
JO  - Jounal of Marketing Management
VL  - 7
IS  - 3
SP  - 81
EP  - 97
PY  - 2012
DO  - 
ER  -