TY  - JOUR
AU  - Farhangi, A. A.
AU  - Abedini, R.
TI  - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
JO  - Jounal of Marketing Management
VL  - 10
IS  - 1
SP  - 47
EP  - 75
PY  - 2016
DO  - 
ER  -