%0 Journal Article
%A Farhangi, A. A., Abedini, R.
%T Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
%J Jounal of Marketing Management
%V 10
%N 1
%P 47-75
%D 2016
%R 
%U https://sanad.iau.ir/fa/Article/811774